EPISODE · Jun 16, 2026 · 25 MIN
Episode 11: $100m Offers by Alex Hormozi- How to make offers so good people feel stupid saying no
from The Business Book Club · host Yossi Goldberg
Send us Fan MailIn this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse.We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers pay and what they believe they are receiving.Along the way, we discuss Hormozi's concept of the "Grand Slam Offer," the importance of finding a starving crowd, how to choose the right market, the power of niching down, why higher prices can sometimes create better results, and the four factors that determine perceived value.We also look at practical tools such as scarcity, urgency, bonuses and objection-removal, together with a simple exercise for identifying customer problems and turning them into valuable solutions.Whether you're a business owner, consultant, coach, charity leader or entrepreneur, this episode contains practical insights that can help you strengthen your offer, increase your confidence in pricing and communicate your value more effectively.Support the showTo join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]
What this episode covers
Send us Fan Mail In this episode I review $100 Million Offers by Alex Hormozi, a practical guide to creating offers that customers find almost impossible to refuse. We explore the core idea that business growth comes from making offers based on value rather than price, why competing on price is usually a losing strategy, and how the most successful businesses create a huge gap between what customers pay and what they believe they are receiving. Along the way, we discuss Hormozi's concept of t...
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Episode 11: $100m Offers by Alex Hormozi- How to make offers so good people feel stupid saying no
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