The Business Book Club

In part 2 of Never Split the Difference by Chris Voss, I break down some of the most powerful lessons from the book: why people buy emotionally, how the word fair can shape negotiations, the hidden power of listening, how calibrated questions create control, and the game-changing idea of the Black Swan. If you want to improve in sales, business, leadership, or everyday conversations, this episode is full of practical insights.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In this episode we dive into one of the most practical and eye-opening business books of recent times: Never Split the Difference by Chris Voss.Drawing on his experience as an FBI hostage negotiator, Voss challenges the old idea that negotiation is about compromise, logic, and “meeting in the middle.” Instead, he shows how real conversations are driven by emotion, perception, trust, and human psychology.In this episode, we explore powerful ideas such as tactical empathy, deep listening, mirroring, labelling emotions, accusation audits, and why hearing “no” can often be far more valuable than chasing a quick “yes.”Whether you work in sales, run a business, lead a team, or simply want to handle conversations better, this episode is packed with practical insights you can use immediately.A must-listen for anyone who wants better outcomes through better conversations.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In this episode I explore The 4-Hour Workweek by Tim Ferriss — a book that challenges how we think about time, work, and what it really means to be “rich.”We look at key ideas like designing your lifestyle now (not later), focusing on what truly moves the needle, eliminating unnecessary work, and using automation and delegation more effectively.The mindset shift is powerful — and very relevant.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In this episode of the Business Book Club, we explore Tribe of Mentors by Tim Ferriss — a 500+ page collection of insights from some of the world’s most successful people. Rather than trying to cover the whole book, Yossi pulls out a series of powerful ideas from different mentors on resilience, self-doubt, courage, judgment, and taking action. From a quadruple amputee climbing Kilimanjaro to venture capitalists, entrepreneurs, and filmmakers, the episode highlights practical wisdom that can help shape how we think about success, failure, and the path forward.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

Episode DescriptionIn this episode of the Business Book Club, we explore Awaken the Giant Within by Tony Robbins, one of the most influential voices in personal development. Robbins argues that the direction of our lives is shaped less by our circumstances and more by the decisions we make and the beliefs we hold.In this discussion, I share several key insights from the book, including the power of decisive action, how our beliefs shape our experiences, and why much of our behaviour is driven by the forces of pain and pleasure. We also reflect on how focusing our attention and changing our perspective can dramatically alter the course of our lives and businesses.If you’re interested in personal growth, leadership, and taking greater control of your direction in life, this episode offers a thoughtful introduction to the ideas behind one of the most widely read self-development books of the past few decades.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In this episode of the Business Book Club, Yossi Goldberg explores Creating the Impossible by Michael Neill — a practical and thought-provoking guide to turning ambitious ideas into reality.Drawing out fifteen key insights from the book, this discussion looks at creativity, action, overcoming mental overload, effortless productivity, and what it really means to pursue goals that feel beyond reach.A reflective and practical conversation for entrepreneurs, leaders, and anyone looking to move from thinking and planning into meaningful creation.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In this episode of the Business Book Club, we explore Same As Ever by Morgan Housel — a book about what doesn’t change in a world obsessed with what does.We discuss why small moments shape history, how all progress involves risk, why people prefer certainty over accuracy, the power of story over data, and how expectations drive happiness more than money.A fast, focused 30-minute session designed to leave you with at least one practical shift in thinking for business and life.Should we continue this book next week or move on? Let us know in the comments.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]

In our first Business Book Club session, we explore the powerful idea that financial success is driven more by behaviour and mindset than knowledge alone. Drawing on key insights from the book The Psychology of Money, this discussion covers why “no one is crazy” with money, the hidden role of luck and risk, the danger of “never enough,” and why real wealth is often what you don’t see. We also look at the difference between getting rich and staying rich, the power of compounding, leaving room for error, and why freedom — not spending — is the true measure of wealth. Practical, thought-provoking ideas to help you think more clearly about money, decisions, and long-term success.To join our WhatsApp group or to feedback please email Yossi Goldberg- [email protected]