Episode 11 - Charlie Stewart Albion Cycling

How did three mates build a cycling brand that’s now a decade strong, with products that truly innovate? What does it take to build a cycling brand that lasts and what began as a passion project has grown into one of cycling's most respected names in ultra-distance and gravel riding. In this episode, we dig into how Albion built a loyal community by staying obsessively true to their niche, solving real problems for real riders from British weather to fabric innovation and repairability and working hand-in-hand with textile mills to create gear that actually pushes the sport forward. It's a story about authenticity, craft, and why doing one thing brilliantly will always beat chasing trends.