EPISODE · Jan 31, 2013 · 23 MIN
Episode 11: Direct Mail for HVAC Businesses
from HVAC Business Growth · host Nick Bielawski
In this episode we discuss direct mail and how to do it the proper way. 0:46 - Direct Mail History 1:52 - Create a list for Direct Mail 4:07 - Get the list from SRDS 4:52 - Cost of Direct Mail 5:37 - Create an offer 7:12 - A pile and B pile theory 9:55 - How to improve opening rate of mails 12:06 - Use of sequence in Direct Mail 14:16 - Direct mail for customer reactivation
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Episode 11: Direct Mail for HVAC Businesses
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This episode was published on January 31, 2013.
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