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HVAC Business Growth

by Nick Bielawski

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Episodes

  1. Episode 20 : 2020 Pep Talk

    Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]

  2. Episode 20: 2020 Pep Talk

    Most HVAC business owners work 70 hours per week approximately. Working harder is not the answer. Let's review 2019. How can your business serve you better in 2020. We also look at the key SEO and marketing channels in 2020 that will drive your business forward. 1.30 - Review of 2019 2.30 - 3...

  3. Episode 19: Google Search Trends in 2019 that affected the HVAC industry

    Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings...

  4. Episode 19: HVAC Search Trends in 2019

    In this episode we discuss Google search in 2019 and the big things that impacted the hvac industry. Perhaps they affected your business also? 1:35 - Overview of topics 1:52 - GMB Spam Clean up 4:45 - Service area business changes 6:50 - Continued rollout of Local Service Ads and Google…

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  5. Episode 18: Using Holiday Promotions to Market Your HVAC Business

    In this episode we talk about how to use holidays and special events to promote your HVAC business. Listen along in the car or better still, print a list of holidays in your country and listen to the episode. Your mind will explode with promotional possibilities.

  6. Episode 17: Consultative Selling for HVAC Business

    1:09: Goal of Consultative Selling 1:35: People’s needs before products 2:28: Ask questions: understand what you customer needs 2:46 Example of Buying Criteria 5:25 Marketing communication process 6:15 Be the solution in your market

  7. Episode 16: Email Marketing for HVAC Businesses

    In this episode, we discuss how to use email marketing to generate and nurture leads for your business. 0:53 - Create lists 2:11 - Sub Headlines 3:20 - Body of the email 4:37 - Strategy 5:26 - Deliverability 9:20 - Tip of the week

  8. Episode 15: Advertising Waste Management for HVAC Businesses

    In this episode we discuss how to track the effectiveness of your advertising. 1:01 - Establish an accountable advertising system 2:38 - Coupons or redemption vouchers 3:37 - Promotional codes 4:18 - Dynamic telephone numbers 5:04 - How did you hear about us? 5:38 - Tracking links and Analytics...

  9. Episode 14: Customer Referral Program Strategies for HVAC Businesses

    Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 –…

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  10. Episode 13: Pricing Strategies for HVAC Businesses

    0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices…

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  11. Episode 12: Trade Shows For HVAC Businesses

    In this episode we discuss trade shows. They can be huge waste of time and resources if not done properly. At their best, they can produce an avalanche of leads that will take weeks to follow up on. How do you position of booth and display for success? 1:06 - Trade Show Strategies 1:50 - Strategy...

  12. Episode 11: Direct Mail for HVAC Businesses

    In this episode we discuss direct mail and how to do it the proper way. 0:46 - Direct Mail History 1:52 - Create a list for Direct Mail 4:07 - Get the list from SRDS 4:52 - Cost of Direct Mail 5:37 - Create an offer 7:12 - A pile and B pile theory 9:55 - How to improve opening rate of mails 12:06…

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  13. Episode 10: Joint Venture with other Professionals and Businesses

    In this episode we discuss joint ventures and how to build these relationships to grow your business. 0:31 - What is a joint Venture? 2:02 - Who can you joint venture with? 5:51 - Joint ventures in advertising 6:25 - How to set up joint venture relationships in advertising 7:33 - Joint venture…

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  14. Episode 9: Video Marketing for HVAC Businesses

    On this episode we discuss the power of video marketing. The different types of video, how and when to use the various methods to market your business and communicate effectively with customers. 0:49 - YouTube 2:13 - Video marketing using mobile devices 2:45 - Video marketing and social media…

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  15. Episode 8: Market Leadership

    In this episode we discuss market leadership. Positioning is so important for your business. Market leadership will stop you from being marginalized so you can be rewarded and run your business like a maven. 0:40 - Be a Market Leader 1:14 - Advantages of Market Leadership 1:15 - 1st Advantage…

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  16. Episode 7: 2013 Pep Talk

    The new year is a great time to reflect and set challenging goals for the upcoming year. 1:03 - Frustration defined 1:41 - So what should you do? 2:10 - The Improvement Cycle 2:27 - Phase 1: Assess! 3:15 - Phase 2: Realistic goals 4:27 - Phase 3: Set activities 5:19 - Phase 4: Get feedback 7:50 -...

  17. Episode 6: Unique Selling Proposition for HVAC Businesses

    In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP. 0:25 - Overview of the topics 0:52 - What is a USP? 1:53 - What a USP is not 3:07 - Example of a dumb USP 3:31 - 3 Examples of successful USPs 3:49 - Example of...

  18. Episode 5: Sales Training for HVAC Businesses

    In this episode we discuss sales and how to match your sales plan to your marketing. 0:12 - Sales Techniques 0:26 - Positioning vs. prospecting 2:27 - Pull vs. Push 3:48 - Permission marketing vs. interruption marketing 4:58 - Qualifying and disqualifying prospects 6:50 - Authority 7:52 - Can…

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  19. Episode 4: Social Media For HVAC Businesses

    In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers. 0:35 - Facebook 2:16 - Twitter 3:53 - LinkedIn 4:47 - Google+ 6:39 - Use social media: Know what people say about your business 8:09 - Use social media: build an audience 8:48…

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  20. Episode 3: Lead Generation for HVAC Businesses

    In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close. 0:05 - Introduction to Lead Generation 1:04 - Lead generation magnets 2:23 - How to…

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  21. Episode 2: Direct Marketing for HVAC websites

    This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff. 1:19 Have a clear...

  22. Episode 1: Direct Marketing 101 for HVAC Businesses

    Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. We discuss the differences between direct marketing and branding and which one suits your business. We talk about the market, competition and how to squeeze the most from every dollar. 0:24 – Introduction…

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Hosted by

Nick Bielawski

Frequently asked questions

How many episodes does HVAC Business Growth have?

HVAC Business Growth has 22 episodes on PodParley. The most recent episode was published on January 2, 2020.

How often does HVAC Business Growth release new episodes?

HVAC Business Growth publishes irregularly, based on its 22 episodes since November 2012.

Who hosts HVAC Business Growth?

HVAC Business Growth is created and hosted by Nick Bielawski.
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