Episode 11 - Growth Hacking Strategies for Small Businesses with Jon Ferrara

In this episode of The Digital Slice Podcast, learn the top 10 growth-hacking strategies for your small business. Jon Ferrara is a pioneer and creator of CRM or Customer Relationship Management and a recognized speaker in social media and its effects on sales and marketing. He is the Founder of GoldMine Software Corp., which was one of the pioneers of SFA or Sales Force Automation and CRM software for small and medium-sized businesses. More than anything, Jon is a Relationship Management entrepreneur. He is the CEO of Nimble, his latest venture that has reinvented CRM into a Simply Smarter Social Sales and Marketing platform. It's the first CRM that updates contacts and company data and allows you to work with it anywhere. Recently, Jon has been recognized as one of the Top 10 Social Salespeople in the world and one of the top 100 Influencer by Forbes. In this Episode: Build your personal brand How to stand out by giving away your knowledge to help other people How to use the various social media platforms to connect to people in a personalized manner and build your personal brand How to nurture relationships from introducing yourself, listening, and responding How to establish personal and professional identities in the common places where your constituency has conversations in How to use Nimble and connect not just with potential customers but with influencers, bloggers, investors, etc. How to use context and insight to engage effectively Identify influencers in and around your products and services and sharing their content How to find influencers in your industry or niche Share influencers' content How to connect with influencers and engage with their content as a fourth strategy Establish yourself as a thought leader or trusted adviser in your industry Tools to use for identifying content and influencers as well as for sharing content How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team The five E's of social selling: educate, enchant, engage, embrace, and empower your customers How to use a CRM to keep track of your network when it begins to expand considerably The advantages of using a contact management over CRM How to use Nimble as a contact manager that will connect your contact, email, calendar, and social Use social listening and social CRM like Nimble to discover common interests and contact data Using segmentation as an eighth strategy Use group messages Nurture your segmented list with email sequences