Episode #11 Stop Attracting Broke Leads in Your Instagram DMs — Do This Instead

Think you have a lead problem? Think again. In Episode 11 of Rise to Alignment, messaging and sales strategist Lisbeth Graham breaks down the real reason service-based business owners, coaches, and entrepreneurs keep attracting the wrong people — and it has nothing to do with how many people you're talking to. Liz introduces her signature "Layer the Onion" framework: a three-question method that helps you peel back the surface-level problem your audience thinks they have and get to the root pain point that actually makes them say, "Oh my God, that's me." You'll also learn why sharing your framework openly (yes, all of it) is what sets you apart, why showing people the route, not just the destination, is the key to converting content, and why posting your prices is the single best filter you have as a business owner. If your messaging feels vague, you keep attracting people who aren't ready to invest, or you're burned out from posting without results — this episode is the reset you need. In this episode you'll learn:• The "Layer the Onion" method: 3 questions that get you to your audience's root problem• Why posting your framework is not giving away your secret sauce, it's your biggest sales tool• How to show people the route to the destination (not just the dream outcome) Want to go deeper every single week? The Phoenix Experience monthly membership is where Liz coaches you live on messaging, sales, and DM strategy — without scripts. Link below. KEY TAKEAWAYS• Most people don't have a lead problem, they have a messaging problem. Specifically, their content doesn't clearly name who they serve or what root pain point they solve.• The Layer the Onion method uses 3 questions to get to the root: (1) What do people come to you for? (2) What do they really mean by that? (3) And what does that actually mean?• Don't sell the destination, show them the route. Walk your audience through what month 1, month 3, and month 6 looks like working with you. HOMEWORK / ACTION STEPSLiz gave us three tangible action steps at the end of this episode. Do them before you record another piece of content: 1. Audit your last 5 content pieces. Ask yourself: am I talking about the surface-level problem, or the root? Be honest.2. Check your Instagram bio or last 3 posts. Are you naming your framework? Sharing results? Making it clear why your approach is different? If not — write a post about what life looks like for your audience in just one month of working with you.3. Post your price. If you haven't done it this month — do it. Post it, put your phone down, go for a walk, and come back. Then tell Liz you did it. LINKS & RESOURCES MENTIONED•  The Phoenix Experience (Monthly Membership) — https://lisbethgraham.co/thephoenixexperience• Sparkle the Conversation Challenge (Free 5-Day Challenge) — https://lisbethgraham.co/freechallenge•  Follow Lisbeth on Instagram - https://www.instagram.com/coachlisbethgraham SEO TAGSmessaging strategy for coaches, messaging strategy for service providers, how to attract the right leads, content strategy for entrepreneurs, sales without scripts, authentic selling, DM sales strategy, how to fix your messaging, lead generation for service-based businesses, Rise to Alignment podcast, Lizbeth Graham, Layer the Onion framework, how to post your prices, business messaging tips, how to talk to your target audience, service provider content strategy, messaging for online business owners, how to sell confidently, business clarity,