PODCAST · business
Inside La Sala
by Lisbeth Graham
A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.
Episodes
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How to Sell in Instagram DMs Without Feeling Salesy
Do you freeze up every time you try to start a DM? Worried you’ll come across as weird, salesy, or end up as a screenshot everyone laughs at? You’re not alone, and in this episode, Lisbeth Graham introduces a six-week series on how to sell inside the DMs on Instagram and Threads without feeling...
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How to Re-Engage Cold Leads Without Feeling Awkward
You've created a freebie... and barely anyone opted in. Sound familiar? In this episode, I'm closing out my follow-up series with the third and final tactic: the exclusive scarcity freebie — one of the easiest, least awkward ways to reignite cold leads and turn them warm again. I'm Lisbeth…
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Black Friday DM Sales Tips: Following Up With Past Leads
Got a Black Friday sale, a holiday offer, or any deal with a deadline coming up? If you're not following up with your past leads about it, you're leaving sales on the table — and today's episode shows you exactly how to fix that. I'm Lisbeth Graham, your DM sales mentor, and this is part three of...
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How to Follow Up in the DMs Without Sounding Desperate
You've followed up once. Maybe twice. Then... nothing. If you've ever sent a "just checking in" message and gotten ghosted, this episode is going to change the way you follow up for good. I'm Lisbeth Graham, your DM sales mentor, and this week we're diving into the first tactic from my follow-up...
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How to Follow Up Without Being Awkward (DM Sales Series, Part 1)
Welcome back to Inside La Sala! I'm Lisbeth Graham, your DM sales mentor — and yes, the show has a brand-new name and a fresh direction. If you've ever gone quiet after someone said "not right now" in your DMs, this episode is for you. Here's the truth: writing emails, tweaking your website, and...
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The Repivot: How I Finally Built an Offer That Feels Like Me
In this episode of Inside La Sala, Lisbeth pulls back the curtain on the messiest, most honest business pivot of her career — and why it finally led her back to the thing she was gifted at all along. After 18 months of hiring coach after coach, second-guessing her gut, and building a done-for-you...
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Episode 2: The Perfect Sales Strategy Doesn't Exist. Here's What to Build Instead
Here are 5 SEO-friendly episode titles, followed by full show notes. Episode Title Options "Why Your Sales Strategy Keeps Failing (It's Not What You Think)" "The Perfect Sales Strategy Doesn't Exist — Here's What to Build Instead" "How to Build a Sales Strategy Around Your Real Life (Not Someone...
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Your Cafecito Sales Talk: DMs, Signals, and Why We Rebranded
Rise to Alignment just became Inside La Sala — welcome to the new house. This episode wraps up the DM series with the 3-step framework for selling in the DMs without sounding like a script: find the signal, respond with context, then invite. Plus, Liz shares the 1am realization that led to the…
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EPISODE 24: How to use storyselling & CTAs to turn Followers into clients
Episode Summary Are your Instagram Stories bringing in views, but zero leads? In this episode, host Lisbeth Graham breaks down the third and final part of her 3-Part Instagram Story Sequence: Storyselling & Calls to Action (CTAs). Lisbeth reveals how to seamlessly move cold followers from viewing...
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Episode 23: How to Use Client Testimonials in Your Stories to Build Authority and Convert Followers
The One Story That Makes Your Audience Choose You Over Everyone Else In a time where trust is super low and people just can't seem to trust anyone online — what is it that actually makes someone choose you over someone else? It's not your aesthetic. It's not your follower count. It's the…
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The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories)
Here's the SEO title and description package for Episode 22: Title Options The 3-Part Instagram Story Sequence to Get More DMs (Part 1: Engagement Stories) Stop Posting Stories That Go Nowhere — Part 1 of the DM-Generating Story Sequence Episode 22: Turn Your First Story Into a Client Magnet...
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Episode 21: How to Use a 3-Part Instagram Story Sequence to Fill Your DMs With Aligned Clients
The 3-Part Story Sequence That Turns Instagram Viewers Into DM Conversations Real talk — most people are posting on Instagram and getting nothing back. No DMs, no replies, no movement. And it's not because your offer is bad or your content is wrong. It's because there's no sequence guiding people...
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Episode 20: Why Your Content Isn't Attracting Anyone
If your content isn't pulling in the right people, it's probably not a content problem. It's a placement problem. In this episode I'm breaking down the attraction marketing strategy that nobody actually explains, including how to find the platform where strangers discover you, what to post there...
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Episode 19: What Happens to Your Body When You Leave a Toxic Environment (A Real Story)
What happens when you move across the country in three months, get physically sick during a five-day road trip, and realize the neighbor conflict that's been exhausting you was actually a wake-up call? This is the raw, honest Season 2 opener where Lisbeth shares the real story behind her business...
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Episode #18: Clear Messaging Over More Content: How to Attract Clients in Just 2-3 Hours a Day
You're staring at the calendar wondering how you're going to keep your business going this summer with kids home, nap schedules, and maybe 45 minutes on a Tuesday if everyone cooperates. And you've already convinced yourself you'll just scale back and slow down. But what if you didn't have to...
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Episode #17: Client Getting Messaging Basics for Service Providers (VA, SMM, Designer)
You've been telling yourself you'll figure out your messaging later, after the clients come in, after things stabilize. But that's exactly why the clients aren't coming in. In this episode, I'm breaking down the three basics that need to be locked in before anything else works: the who, the pain...
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Episode #16: DM-Ready Messaging: The Foundation Behind Consistent Clients
Monique couldn't even finish the first blank. She couldn't tell you who she helped, what their problem was, or how she was going to fix it. The day she finally could? Everything changed, she became booked out. In this episode, I'm giving you the exact prompt she used. Fill it out and you'll…
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Episode #15: Stop Over Explaining Your Offer: A Simple Messaging Framework for DMs
If you've ever typed out a three-paragraph DM explaining every single thing inside your offer… and then watched that person disappear… this episode is for you. You're not bad at selling. You're over-explaining. And in 2026, where trust is at an all-time low, less is genuinely more. WHAT THIS...
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Episode #14: Why Your Posts Don't Turn Into DMs (and How to Fix It)
She had 15,000 followers, posted consistently, and still couldn't get anyone in her DMs. Sound familiar? In this episode, Lisbeth breaks down the one foundational shift that changed everything, for her client and for herself. What This Episode Covers: The real reason your DMs are quiet (hint…
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Episode #13: How to Close Clients in the Instagram DMs Without a Sales Pitch
You're the life of the party in real conversations. You can talk someone's ear off in the DMs. Your friends think you're hilarious and magnetic. But the second you sit down to create content? You freeze up. You sound stiff, weird, and nothing like the person your friends actually know and love.…
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Episode #12: The Watch, Wait, Move Method for Turning Silent Leads Into Sales
You know who they are. The ones watching every single story you post. Tapping through. Seeing it all. But never saying a word. Never sliding into your DMs. Never buying. You tell yourself they'll come to you when they're ready. But here's the truth: they won't. They're waiting for YOU to take the...
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Episode #11 Stop Attracting Broke Leads in Your Instagram DMs — Do This Instead
Think you have a lead problem? Think again. In Episode 11 of Rise to Alignment, messaging and sales strategist Lisbeth Graham breaks down the real reason service-based business owners, coaches, and entrepreneurs keep attracting the wrong people — and it has nothing to do with how many people…
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Episode #10: Why You Keep Getting Ghosted in the DMs
Are people leaving you on read in the DMs? You probably didn't say the wrong thing, you skipped the most important step. In this episode of Rise to Alignment, messaging and sales strategist Lisbeth Graham breaks down her Read the Room Method: a 3-stage framework that helps service-based business...
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Episode #9: Why Your Content Isn’t Converting (And the 15mins Reset That Fixes It)
If you feel scattered in your business, it’s probably not because you need more content. It’s because your foundation is shaky and when the foundation is off, your content won’t convert. In this episode, I’m breaking down my simple framework: Foundation → Motion → Conversion/Conversation so you…
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Episode 8: How to Use Client Wins to Sign Clients in the DMs
If you (or your clients) have results… but your message still feels off — you’re probably missing one simple thing: You’re not using testimonials like receipts. In this episode, I’m breaking down how to turn real client wins into content that sells for you — meaning: people don’t just “like” your...
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Episode #7: How to Start DM Conversations That Convert
If you’ve ever thought, “I don’t know who to talk to” and your DMs feel awkward because of it — this episode is for you. You don’t need a perfect script to sell in the DMs. You need a simple process that helps you: get the right people in your DMs, build a real personal connection, and use...
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Episode #6: How to Get Clients From Threads: A Simple DM Strategy for Service-Based Business Owners
Threads is amazing for visibility… but visibility doesn’t pay the bills. In this episode, I’m breaking down my simple rhythm for turning Threads replies into real leads, moving those conversations into Instagram DMs, and then nurturing people into clients without scripts or awkward cold pitching....
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Episode #5: How I Signed 12 Clients in the DMs While Solo Parenting (No Scripts, No Discovery Calls)
What you’ll learn in this episode Why DM sales don’t require scripts or discovery calls The real reason you feel “busy” but your sales still aren’t moving How to use PACE to build consistent momentum without living online Why engagement is the fastest path to clients (when you’re talking to the...
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Episode #4: How to Turn Instagram Stories Into DM Conversations and Paying Clients
You’ll Learn Why “posting more” isn’t the fix when sales are slow How to use Stories to create leads → conversations → clients The 3 types of stories that move people into your DMs Easy market research story prompts (that don’t take all day) My 5-part story selling sequence (problem → reframe →...
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Episode #3: Stop Guessing What to Say in DMs (Ask These 3 Questions Instead)
Host: Lisbeth Graham If you’ve ever stared at your inbox and thought, “I don’t know who to talk to,” this episode is for you. Your DMs don’t feel awkward because you need a better script—they feel awkward because you don’t have enough context. In this episode, I’m breaking down my FIRE Method for...
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Just Because You Can Help Them Doesn’t Mean You Should
It’s 2026. We’re talking about the elephant in the room. Core lesson Demographics aren’t enough You can help everybody… but you shouldn’t Target audience is the center of everything (your spider diagram) Why it matters If you’re having 20–40 DM convos and closing 1–2, something is off The pause…
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The Real Reason You’re Not Making Sales (It’s Not Your Content)
In this episode of Rise to Alignment, Lisbeth Graham discusses the challenges service-based business owners face in making sales. She emphasizes the importance of understanding one's target audience, moving beyond demographics to truly grasp their pain points and needs. Lisbeth shares her…
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ABOUT THIS SHOW
A rebranded space from Rise to Alignment.
We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.
HOSTED BY
Lisbeth Graham
CATEGORIES
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Frequently Asked Questions
How many episodes does Inside La Sala have?
Inside La Sala currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inside La Sala about?
A rebranded space from Rise to Alignment. We are talking messaging, sales and how to create a messaging that sales and a strategy that needs to be tailored to YOUR life.
How often does Inside La Sala release new episodes?
Inside La Sala has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inside La Sala?
You can listen to Inside La Sala on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inside La Sala?
Inside La Sala is created and hosted by Lisbeth Graham.
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