Episode 110 / Anirban Basu / Innovation Director / Danone / User Generated Content and Artificial Intelligence

from Shiny New Object - a Marketing Podcast

Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.

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This episode is 30 minutes long.

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This episode was published on February 11, 2021.

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