Episode 110 | Social's Billion Dollar Shift

Seriously Social Podcast | Episode 110 Want your free social audit?Visit: https://www.sociallyin.com/ Welcome to Seriously Social!Social platforms are turning into entertainment studios, news hubs, shopping channels, and AI-powered ad engines. In this episode we break down what changed, why it matters, and how marketers can respond without chasing noise.We cover:• TikTok launches branded minidramas, giving brands a new serialized, story-led promotional format• Social media is now the leading source of news according to Reuters, with TikTok and Instagram rising as X declines• Meta updates its livestream shopping tools as live commerce gains traction across platforms• TikTok expands its Symphony AI suite with new creation tools for marketers• Meta is reportedly building "Arena," a prediction markets app to rival Polymarket and Kalshi 🕐 TIMESTAMPS: [0:00] TikTok Minidramas Hit $1.3 Billion — Social Media Marketing News [0:45] Branded Content Storytelling: How Brands Use TikTok Minidramas [8:30] Social Media Is Now the #1 News Source, Per Reuters [15:30] Meta Livestream Shopping Update: Social Commerce 2026 [19:30] TikTok Symphony: New AI Marketing Tools for Creators [23:00] Meta Arena: Prediction Markets App vs Polymarket and Kalshi 🎙 ABOUT SERIOUSLY SOCIAL: Seriously Social is a practitioner-led podcast covering what actually drives results across social, digital, and modern marketing. Hosted by Keith Kakadia, Nisha Kakadia, and Kaushal Kakadia, leaders at Sociallyin, a leading social-first marketing agency with 15 years of experience. OTHER FREE RESOURCES FROM SOCIALLYIN 💡 Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/ Benefits of using a Social Media Agency: https://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/ Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/