Episode 111: Culture Isn't a Demographic with Joe Ligé

Stefanie Beach and Joe Ligé explore the importance of cultural intelligence in modern marketing, challenging brands to move beyond impressions, clicks, and traditional audience targeting. Together, they discuss the industry's growing disconnect from authentic human connection and why meaningful engagement is built on understanding people, not just data.About Joe Ligé: Joe Ligé is the Founder and CEO of Culture Hive and a seasoned marketing and advertising leader with nearly two decades of experience in ad tech and data. Throughout his career, he has held leadership roles across major brands and helped shape the digital advertising landscape by developing strategies that connect brands with the right audiences. Drawing from years of experience, Joe identified a fundamental gap in the industry: while marketers have become experts at measuring performance, they've lost sight of the emotional and cultural connections that truly influence consumers.About Culture Hive: Culture Hive was built to help brands create more authentic relationships with multicultural communities through the power of cultural intelligence. Founded on the question, "How are we measuring our media?", the company encourages marketers to rethink traditional success metrics and focus on genuine human connection. By helping organizations better understand the cultures they hope to reach, Culture Hive empowers brands to build trust, relevance, and lasting impact beyond the numbers.Learn more at https://culturehivemedia.com/.