Episode 112: Quality Over Volume, with Jayson Dubin

Jayson Dubin was supposed to be a dentist. Instead, he built Playwire into one of the fastest-growing ad tech companies around, then blew up his own playbook, cutting bid requests by 60% to chase trust over volume. In this episode, he opens up about the wake-up call that sparked that shift, why AI is forcing publishers to rethink everything, and what it really takes to stay relevant after two decades in an industry built on constant change.About Jayson Dubin: Jayson Dubin is the CEO and President of Playwire, an ad tech platform he founded in 2007 to help web, app, and OTT publishers monetize their content and audiences. With over 20 years of sales and marketing experience, he has grown Playwire into one of the fastest-growing technology companies in South Florida and America, serving a global roster of clients and partners. He is passionate about innovation and empowering publishers to succeed in digital media, and is an active voice in the South Florida ad tech community, a startup investor, and an EY Entrepreneur of the Year honoree.About Playwire: Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue and grow their audiences. Pioneering with its complete Revenue Amplification Management Platform (RAMP®), Playwire provides an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology, dubbed Revenue Intelligence TM. Named a Google Certified Publishing Partner (GCPP) in 2020, Playwire manages more than 700 websites and apps, serving 12 billion video and display ads, and streaming one billion minutes of video each month. Exclusivity with its partners allows Playwire to provide all of its digital advertising services through one channel. Playwire is headquartered in Boca Raton, Florida, but has a global reach with business operations and satellite offices spanning from San Francisco to Singapore.Learn more at playwire.com