Episode 113: Shoppable TV Unlocked, with Jacqueline Corbelli

Jacqueline Corbelli, founder and CEO of BrightLine, joins Stefanie Beach to trace her unlikely path from restructuring banks to pioneering interactive and shoppable television advertising back in 2003, long before connected TV became mainstream. They dig into how Brightline shifted from working directly with brands to embedding its technology inside apps for NBCU, Disney, Paramount+, and Warner, the surprising engagement data behind shoppable formats and pause ads, and how shifting viewer attention spans are reshaping the ad model. Jacqueline also shares her take on AI as a creative amplifier rather than a replacement, and opens up about the surprising, almost accidental way her book, Changemaker, came to be written.About Jacqueline Corbelli: Jacqueline Corbelli is Founder and CEO of BrightLine, where she leads the company's vision to transform the television viewer experience into an engaging, two-way dialogue. One of the first female founders in adtech, she is known for identifying inflection points early and building companies that reshape industries. Jacqueline's career has spanned multiple industries, starting in financial services leading large-scale transformations that created billions of dollars in shareholder value. In addition to BrightLine, she created the AI platform SustainChain, addressing global supply chain resilience questions highlighted by the COVID pandemic. A frequent industry contributor, she has been featured in Fast Company, Business Insider, Bloomberg, and many others. Driven by a deep commitment to social justice, Jacqueline serves as an advisor to the Vatican, the United Nations, and creator of SustainChain. Her book, Changemaker, released in December 2025 to critical acclaim, is a modern playbook for change that distills her framework for driving meaningful impact across all industries she touches, and always leading with humanity as the core tenant and through-line toward solution-driven awareness and global change at scale.About BrightLine: BrightLine is the category creator in interactive CTV advertising, transforming television into a performance channel through dynamic, shoppable, and measurable ad experiences built natively for the living room. Powered by integrations across the full streaming ecosystem, BrightLine enables brands, agencies, and media partners to deliver premium interactive formats at scale — turning audience attention into measurable action. Trusted by the world's largest streamers and Fortune 100 advertisers, BrightLine is where TV finally performs like digital. Learn more at https://brightline.tv/