Episode 115 / Costa Coffee / Sandra Ferreira / Global Head Of Coffee Innovation

When picking up a product based on its advertising, have you ever considered what stereotypes it may perpetuate? For Costa Coffee's Global Head of Coffee Innovation Sandra Ferreira, the role that marketing plays in driving the inclusion agenda is crucial and forms her Shiny New Object. From the language advertisers use, to the packaging or design of products, marketing can either play to societal assumptions and reinforce stereotypes, or serve to debunk those and drive a more inclusive mindset in society. In the longer term, if brands stick together in promoting inclusivity, this could alter the general societal attitudes to many current preconceptions. To find out more about how brands can embrace inclusivity and follow our debate on marketing and diversity, listen to the podcast, or read the write-up on MAD//Fest.