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Episode 119: Emotional Targeting with Talia Wolf episode artwork

EPISODE · Aug 17, 2018 · 37 MIN

Episode 119: Emotional Targeting with Talia Wolf

from UI Breakfast: UI/UX Design and Product Strategy · host Jane Portman, Talia Wolf

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes GetUplift — Talia's company Emotional Targeting 101 — Talia's article at ConversionXL What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors GetUplift blog Get your free conversion optimization resources at GetUpflift Follow Talia on Twitter: @TaliaGw Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What this episode covers

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.

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Episode 119: Emotional Targeting with Talia Wolf

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Frequently Asked Questions

How long is this episode of UI Breakfast: UI/UX Design and Product Strategy?

This episode is 37 minutes long.

When was this UI Breakfast: UI/UX Design and Product Strategy episode published?

This episode was published on August 17, 2018.

What is this episode about?

We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people...

Can I download this UI Breakfast: UI/UX Design and Product Strategy episode?

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