Episode 12 - Do these things before launching your new website

Today's episode discusses the necessary steps and checks to be done before publishing a new website. Strapped for time? Here's a summary: Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help identify any issues. SEO Optimisation: Implementing a keyword strategy and optimising content for search engines is crucial. It is recommended to have a keyword strategy in place before launching the website. Image Optimisation: Optimising images and media files for the web is essential to improve website speed. Compressing image file sizes can prevent slow loading times. Design: The website's design should be visually appealing, consistent with the brand, and easy to navigate. Proper formatting, readability, and utilisation of white space are important aspects to consider. Functionality: Checking links, forms, and navigation is necessary to ensure that they work correctly. Internal and external links should be tested, and forms should be error-free and user-friendly. Technical Aspects: Optimising the website for search engines, ensuring security with an SSL certificate, and setting up analytics tools like Google Analytics and Google Search Console are important technical considerations. Legal and Compliance: Having comprehensive policies such as privacy policy, terms of service, and copyright notice is necessary. These policies should be easily accessible on the website. User Experience and Accessibility: Ensuring that the website is user-friendly, accessible to people with disabilities, and meets WCAG guidelines is important. Marketing and Promotion: Setting up social media icons, email marketing, and having a launch plan in place are crucial for marketing and promoting the website. If you're keen to try my favourite SEO tool, SE Ranking, click here for a free 14 day trial. Find this episode helpful? I would love your feedback or a review! See ya next week! Karlie - Techno Bird www.thetechnobird.com.au