PODCAST · business
Biz Bytes with Techno Bird
by Karlie Plowman
Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you feel seen and supported. Feeling overwhelmed by the digital world? Join me, Karlie Plowman - website designer and SEO specialist with 10 years of experience under my wings, who is on a mission to make it all make sense when it comes to running an online business, no matter your industry. Forget the fluff! This podcast is all about practical, actionable advice that cuts through the jargon and makes managing your online presence simple and effective. From debunking SEO mysteries to unlocking website magic, candid chats with industry experts across social media, AI, SEO, branding, marketing, and more. I'll share fluff-free t
Episodes
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Bin these brand trends - Beth from Media Avenue
Beth and I discuss branding for small businesses including misconceptions about branding, what even is a brand, what makes a good brand, brand things we want to put in the bin, and how to choose a brand designer. If you're new to the business world and you're about to embark on creating a brand…
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Episode 12 - Do these things before launching your new website
Today's episode discusses the necessary steps and checks to be done before publishing a new website. Strapped for time? Here's a summary: Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help...
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11 - How I revived my business
Welcome to season 2 of Biz Bytes with Techno Bird! In this episode I share my experience and strategies for reinvigorating my business during a slow period. I discuss various actions I took, such as updating my website, creating more consistent content for social media and emails, reaching out to...
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Episode 10 - Blogging and SEO
Today's episode is all about blogging and SEO including blogging/SEO myths and misconceptions, and I talk about the main reasons why blogging can be great for your SEO. Blogging may have its challenges, but when done right, it can provide undeniable SEO benefits. By debunking myths and focusing…
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Episode 9 - Three common SEO mistakes your website is making
In episode 9 of Biz Bytes, I'm discussing the three main issues that come up in every SEO audit that I do for my clients. I talk about why these issues are important and how they can negatively impact a website's visibility and search engine rankings, as well as how you can spot them and fix…
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Episode 8 - Business insurance with Kate Fairley of Macedon Ranges Insurance
In this episode, I'm chatting with multi award-winning insurance broker, Kate Fairley from Macedon Ranges Insurance. Here's the recap: We highlighted the importance of demystifying business insurance and addressing common questions and concerns. Kate explained the types of insurance needed for...
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Episode 7 - AI & ADHD with Ami from Damn Write
I'm chatting with Ami from Damn Write on the poddy today - Ami is an AI-obsessed copywriter and after 7 years in the biz, you can find her words on supermarket shelves, product packaging, postage boxes and painted on deli walls… as well as in inboxes and on webpages all across the internet. Ami…
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Ep6 - Your Google rankings could significantly drop in the next month thanks to a core Google algorithm update
In today's episode, I'm discussing and breaking down the latest announcement from Google regarding it's newest 'core algorithm update, and why you could see a drop in your Google rankings as a result. Google released this statement about the update: "This is designed to improve the quality of...
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Biz Bytes - what's it all about?
Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you...
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Episode 4 - SEO agency red flags you need to know and avoid at all costs
Episode 4 of Biz Bytes with Techno Bird discusses the red flags you should avoid at all costs when speaking with or considering hiring an SEO agency or specialist. Sadly, I hear all too often that people are finding themselves in a long-term contract with dodgy SEO agencies that use fear tactics,...
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Episode 3 - How do you 'shift the funk'?
In today's episode, I'm sharing with you some advice that strangers on the internet have given in response to 2 questions that I asked them: How do you 'shift the funk' when you're in one (when it comes to being in a business funk)? What's one piece of advice you would give to someone who is just...
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Episode 2 - 5 common website mistakes and how to fix them
Today's episode looks at 5 of the most common mistakes I see website owners make. Use this episode as a starting point for your own DIY website review and to make impactful changes and improve your user experience, improve bounce rate, promote engagement, increase conversion rates and improve…
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Episode 1 - The bare minimum SEO things you should be doing on your website
This episode talks through the bare minimum SEO things every website owner should be doing on their websites. I get it - SEO can be very overwhelming and it's so easy for us to bury our heads in the sand, but this is not going to help you to get found on Google and grow your business online.…
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ABOUT THIS SHOW
Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you feel seen and supported.
Feeling overwhelmed by the digital world? Join me, Karlie Plowman - website designer and SEO specialist with 10 years of experience under my wings, who is on a mission to make it all make sense when it comes to running an online business, no matter your industry.
Forget the fluff! This podcast is all about practical, actionable advice that cuts through the jargon and makes managing your online presence simple and effective. From debunking SEO mysteries to unlocking website magic, candid chats with industry experts across social media, AI, SEO, branding, marketing, and more. I'll share fluff-free t
HOSTED BY
Karlie Plowman
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Frequently Asked Questions
How many episodes does Biz Bytes with Techno Bird have?
Biz Bytes with Techno Bird currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Biz Bytes with Techno Bird about?
Biz Bytes with Techno Bird is your go-to podcast destination if you're keen to learn more about the world of web design, the intricacies of SEO (and how to make it make sense), debunking digital marketing, banter with other brilliant business owners, and want to be part of a community where you...
How often does Biz Bytes with Techno Bird release new episodes?
Biz Bytes with Techno Bird has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Biz Bytes with Techno Bird?
You can listen to Biz Bytes with Techno Bird on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Biz Bytes with Techno Bird?
Biz Bytes with Techno Bird is created and hosted by Karlie Plowman.
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