Episode 12 - Is age just a number in marketing?

Episode Notes0.00 - 0.21:  An introduction to the podcast.0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.43.04 - 43.28: Outro.External links referenced:The ageism in advertising by Alex Murrell. CLICK HEREDigiday article on ageism in agencies. CLICK HEREAdAge article on ageism in agencies. CLICK HEREMark Read's "ageist" comments article. CLICK HEREArticle on defining Over 50s by age only. CLICK HEREBBH Labs work on group cohesion. CLICK HEREIPSOS-MORI article on the myth of the millennial. CLICK HEREIKEA's new furniture buyback scheme. CLICK HEREOperational Transparency article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE