Episode 12: Marketing Secrets I Learned From Launching My Own Business Magazine

In this episode of Make It Your Business, James Murray (of James Murray Finance) pulls back the curtain on Modern Business Magazine — a brand-new publication for UK business owners that blends finance, growth strategy, marketing insights, and mindset. We explore why creating your own magazine can be a powerful marketing tool, what goes into making one from scratch, and how you can use non-standard methods to stand out from the competition. 💡 Topics include: The thinking behind Modern Business and what’s inside its first issueWhy a physical magazine still has huge impact in 2025SEO tips that actually work (using plain, real language)Budgeting for content (money + time)How to prospect effectively by addressing business “aches and pains” Head over to https://www.jamesmurrayfinance.co.uk/magazine/ for a special listener gift —(UK-only): get a FREE physical copy of Modern Business Magazine (at the full discretion of James Murray Finance) 🎧 Whether you’re a founder, entrepreneur, or marketer, this episode will inspire you to think differently about how you promote your business. Chapters:00:00 – Introduction: Why launch a business magazine?05:15 – Inside Modern Business Magazine07:45 – A magazine as a marketing tool13:00 – SEO: real language and proven tactics19:45 – Budgeting for content (money & time)23:52 – Prospecting: solving pains not pushing products26:30 – The free gift: UK only