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PODCAST · business

Make it Your Business

Make It Your Business is a podcast for business owners and aspiring entrepreneurs who want real, no-BS conversations about the highs and lows of growing a startup. Hosted by Duncan Casey and James Murray, this show covers everything from cash flow struggles to scaling strategies, mental resilience, and everything in between. If you’re tired of the “hustle porn” and want honest, practical advice on making your business work, this podcast is for you.

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    Episode 17 - Will AI Kill Hollywood? | Artistry vs. The Algorithm

    In this episode of Make It Your Business, James Murray and Duncan Casey dive into the heated debate surrounding AI in the film industry. Triggered by recent comments from Ben Affleck and Matt Damon, the duo explores whether AI is a revolutionary tool for creators or a "slop generator" that threatens the human connection at the heart of storytelling.Duncan, drawing from his experience in the indie film world, challenges the "AI evangelists" who claim traditional Hollywood is dead. They discuss the critical difference between novelty and quality, and why a photorealistic AI clip of Daniel Craig can't replace the empathy of a human narrative.In this episode, we cover:The "Human Condition" Problem: Why AI can mimic movements but can't empathize with the audience.Efficiency vs. Artistry: Using AI for workflows (CGI, rendering, pitch decks) vs. delegating the entire creative process.The "Slop" Phenomenon: How streaming platforms might use AI to create "background noise" content for distracted viewers.Democratizing Filmmaking: How AI can help indie creators with low budgets compete with big studios.The Future of Cinema: Why the "theatrical experience" is the ultimate defense against algorithmic entertainment.Key Moments:01:25 – Likeness, copyright, and the concerns of A-list vs. "jobbing" actors.04:13 – The Unanswered Question: How does AI actually improve the audience experience?07:45 – Why sci-fi and fantasy (like Game of Thrones) rely on human souls, not just pixels.10:18 – How Duncan uses AI effectively for horror series pitch decks and antagonists.16:31 – The rise of "Cinematic Lego" and the danger of dual-screen viewing habits.21:54 – Why "Experience Businesses" (like the cinema) will survive the AI wave.

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    Episode 14: Everything You Need to Know About the Growth Guarantee Scheme (UK Government Business Loans Explained)

    Everything You Need to Know About the UK Government’s Growth Guarantee Scheme (GGS) If you’re a UK business owner or company director looking to understand how the Growth Guarantee Scheme works — this episode breaks it all down. We cover how the GGS compares to previous government schemes like CBILS, Bounce Back Loans (BBL) and RLS, what funding is available, and how to use your loan to strengthen cash flow and fuel growth. We also explore whether you should take a loan or sell equity, how lenders assess new businesses, and why using a specialist finance broker can make a big difference to your approval chances and rates. 📊 Useful Links:👉 Apply or learn more about GGS Business Loans: https://www.jamesmurrayfinance.co.uk/services/business-cashflow-loans/👉 Download your Free Cash Flow Forecast Calculator: https://www.jamesmurrayfinance.co.uk/cashflow-forecast-worksheet/ 💡 Topics Covered (Chapters Below)What is the Growth Guarantee Scheme?Who qualifies and how much can you borrow?GGS vs selling shares or equityThe best ways to spend your loan for ROIHow GGS differs from the Government Start Up LoanTips if your business can’t get financeHow much to borrow and when to apply 🎙️ Hosted by James Murray and Duncan Casey – Make It Your Business PodcastHelping UK business owners make smarter financial decisions. Timestamps00:00 – What is the Growth Guarantee Scheme from the government?02:30 – The marketing and history of GGS, including CBILS, BBL, and RLS.06:50 – How GGS works: eligibility, rates, and how much you can borrow.10:35 – Taking a GGS loan vs selling equity or shares to investors.14:20 – How to spend your GGS loan for the best return on investment.18:20 – Is the Government Start Up Loan the same as a GGS loan?22:14 – Does being a homeowner help you get a new business loan?25:40 – What to do when your business can’t get finance.26:40 – What is the best loan to get as a new business?32:45 – How much should I borrow on a business loan? Should I max out a lower rate?36:10 – Avoid short-term “loan shark” lenders: why business loans require a specialist broker.40:15 – When is the best time to apply for a business loan? 

  3. 14

    Episode 13: How to Fix Cash Flow and Fund Business Growth

    Cash flow tight even though your business is growing? You might be overtrading which is one of the biggest hidden risks for UK SMEs. In this episode of Make It Your Business, James Murray, founder of James Murray Finance, shares the same insights and systems he uses with his clients to help them fix cash flow problems and fund business growth the smart way. In this episode we uncover:What overtrading actually means and the early warning signsHow to choose the right business finance — from invoice finance to working capital loansWhen equity or debt makes sense (and when it doesn’t)Smart ways to manage supplier terms, deposits and JV dealsReal solutions used by UK business owners every day Whether you’re scaling fast or struggling to stay ahead of bills, this episode will help you understand your numbers, find the right type of funding, and avoid the pitfalls that catch so many growing companies. 👉 Learn more or get help with your business finance:https://www.jamesmurrayfinance.co.uk Chapters:00:00 - Introduction01:04 - Overtrading: what it is, why it happens and warning signs11:57 - Outline finance options and why people explore debt14:50 - Bootstrapping, examples like James Dyson, and what it means16:25 - Invoice Finance, Discounting and Factoring explained – including bad debt protection and credit control20:08 - Cash Flow Loans, Working Capital finance and unsecured loans23:30 - Equity and investors – the pros and cons of selling shares26:54 - Payday-style business loans – pitfalls and risks for UK businesses29:55 - Secured Finance – benefits of asset finance and ownership over renting33:00 - Smart Solutions – creative ways to manage cash flow and supplier terms38:00 - Outro – final tips and questions to take away

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    Episode 15: Is Passive Income Dead? The New Rules of Evergreen Products in 2026

    In this episode of Make It Your Business, James and Duncan break down the real role of lead magnets in modern business — and why they’re often confused with genuinely evergreen products. We explore what “evergreen” actually means in 2026, why it’s not the same as passive income, and how the landscape has changed now that AI, content saturation, and shifting buyer expectations have reshaped what works (and what doesn’t). From celebrity evergreen models to hybrid approaches that blend automation with real human value, this episode offers a grounded look at what still sells, what still attracts, and how business owners can build assets that pull people in year after year. We also share practical tools, including The 5 R’s Test, to help you assess whether your idea has true long-term legs. Whether you're creating tools, templates, downloads, calculators, or full product suites, this episode will help you think strategically about building assets that actually last. Timestamps00:00 – Introduction to Lead Magnets and Evergreen01:25 – What Is an Evergreen Product?09:00 – Challenges of Evergreen and Lead Magnets in 202613:00 – Celebrity Evergreen vs Normal Business Models19:08 – Hybrid Models: Add Value, Educate, and Use Lead Magnets to Support Sales23:15 – How to Know If Your Evergreen Is Sustainable (The 5 R’s)

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    Episode 12: Marketing Secrets I Learned From Launching My Own Business Magazine

    In this episode of Make It Your Business, James Murray (of James Murray Finance) pulls back the curtain on Modern Business Magazine — a brand-new publication for UK business owners that blends finance, growth strategy, marketing insights, and mindset. We explore why creating your own magazine can be a powerful marketing tool, what goes into making one from scratch, and how you can use non-standard methods to stand out from the competition. 💡 Topics include: The thinking behind Modern Business and what’s inside its first issueWhy a physical magazine still has huge impact in 2025SEO tips that actually work (using plain, real language)Budgeting for content (money + time)How to prospect effectively by addressing business “aches and pains” Head over to https://www.jamesmurrayfinance.co.uk/magazine/ for a special listener gift —(UK-only): get a FREE physical copy of Modern Business Magazine (at the full discretion of James Murray Finance) 🎧 Whether you’re a founder, entrepreneur, or marketer, this episode will inspire you to think differently about how you promote your business. Chapters:00:00 – Introduction: Why launch a business magazine?05:15 – Inside Modern Business Magazine07:45 – A magazine as a marketing tool13:00 – SEO: real language and proven tactics19:45 – Budgeting for content (money & time)23:52 – Prospecting: solving pains not pushing products26:30 – The free gift: UK only

  6. 11

    Episode 11: The Future of Remote Working: What Does It Mean For Your Business?

    Is the remote working dream over—or just evolving? In this episode of Make It Your Business, UK business owners James Murray and Duncan Casey dive into the future of remote and hybrid work, exploring what it really means for your business in 2025. From John Lewis and HSBC tightening office rules, to tech and marketing firms thriving in hybrid setups, we unpack the pros, cons, and hidden truths behind the shift back to in-office work. Expect candid insights on sales culture, mentorship, and management presence, plus reflections from big business thinkers like Rory Sutherland, Daniel Priestley, Alex Hormozi, and Cal Newport. Whether you’re a founder, manager, or employee navigating the remote vs. office dilemma, this episode is packed with practical ideas and real-world stories to help you decide what works best for your team and business infrastructure. Take notes, grab a coffee, and join us for an honest, thought-provoking discussion. ⚠️ Quick note: one of the cameras cut out during recording, but the conversation is packed with so much value you won’t want to miss it. 👉 Don’t forget to subscribe for more business conversations that matter. Chapters00:00 – Introduction: Why remote work is still controversial01:15 – Has the remote working dream died?03:10 – John Lewis, Boots, JP Morgan & HSBC: the corporate U-turn05:30 – How tech and the pandemic swung the pendulum (and the hardest-hit industries)12:30 – Real-world pros and cons: pets, infrastructure, and hybrid sweet spots20:40 – James’s 3 key lessons from leading in-office sales teams38:00 – What the experts might say: Sutherland, Priestley, Hormozi & Newport49:38 – Wrap up: Did we just solve remote working? (Not quite…)

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    Episode 10, The Power of Storytelling for Business Success: Connect, Inspire and Persuade

    In this episode, we dive into the power of storytelling for UK business owners, drawing inspiration from The Science of Storytelling by Will Storr – a must-read for anyone serious about building real connections with their customers. Co-hosts James Murray, Founder of Finance Brokerage James Murray Finance, and Duncan Casey of Content Marketing Strategy Company Copper Sprocket, unpack how stories can do what logic can’t. We explore how truthful storytelling helps small businesses speak directly to their ideal client (aka your avatar) and why this can make or break your brand in today’s noisy, AI-influenced marketing world. We discuss: How to apply storytelling principles to your business marketing The enduring importance of human connection in the age of AI Lessons from Rory Sutherland, Alex Hormozi, Elon Musk, and Phil Knight (Shoe Dog, anyone?) Insights from Dan Sullivan’s Who Not How and why collaboration beats going it alone Behind the scenes: what really goes into making a podcast for small business owners Budgeting for marketing – and how to balance creativity with commercial sense 💡 Whether you’re a startup founder, established business owner, or creative entrepreneur, this episode is packed with practical tips to help you build trust, increase engagement, and convert more leads through the stories you tell. Chapters00:00 – Introduction: Connect, Inspire, and Persuade02:45 – Why Storytelling Is Important in Business05:10 – AI Isn’t Coming for Your Business: Why Human Protagonists Matter06:15 – The Three-Act Structure of a Story11:15 – Applying Storytelling to Case Studies and Your Business Origin Story18:05 – Truthful Storytelling: Avoiding Mistrust and Using AI the Right Way26:20 – Behind the Scenes: What Goes Into Making a Small Business Podcast27:20 – Who Not How by Dan Sullivan – Strategic Thinking for Entrepreneurs29:15 – How to Allocate Budget and Resources for Marketing35:25 – Final Thoughts & Quotes: “Logic Is a Tool, Not a Strategy”

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    Episode 9: Behind the Scenes of a Luxury Promo Video – What Really Happened?

    Following on from Episode 7, where we planned the perfect business promo shoot, Episode 9 brings it full circle as James Murray quizzes Duncan Casey on how the real-life shoot unfolded with luxury travel brand MacLean & Bruce – specialists in high-end whisky experiences and Scottish heritage tours. This episode is packed with real-world lessons for business owners on creating standout video content, the value of storytelling, and how to build brand prestige through high-quality production. We cover the entire journey: from how Duncan secured the client via LinkedIn, to shoot-day surprises, production challenges, and the final polished video reveal (yes, it’s in the episode!). If you're thinking about producing video content for your business – this is essential listening. 👉 Perfect for UK business owners, marketers, creative freelancers, and anyone looking to elevate their brand through storytelling and video. Chapters00:00 – Intro & recap from Episode 702:10 – What went into the MacLean & Bruce project04:30 – Securing the lead via LinkedIn & Sales Navigator06:45 – Run-and-gun style videography – early shooting days10:45 – What Duncan would’ve done differently14:10 – The power of storytelling in promo videos20:05 – How to use B-roll for added depth & content longevity22:10 – Product placement & creating long-form brand ads24:15 – Lessons learnt: build a trusted creative network31:30 – Validating a niche in luxury hospitality content33:20 – The big reveal: Duncan’s finished video for MacLean & Bruce Like what you hear? Subscribe to Make It Your Business for more real-world advice, creative strategy, and behind-the-scenes insights for UK business owners. 🎙️ Hosted by:James Murray, Business Finance BrokerDuncan Casey, Copper Sprocket Media 

  9. 8

    Niche vs Generalist – Which Is Better for Business Owners? Make it Your Business Episode # 8

    In this episode of Make It Your Business, Duncan Casey and James Murray explore the age-old business debate: is it better to be a niche specialist or a versatile generalist? They discuss examples from film and acting, content marketing, tech, and even Swiss Army knives, all while asking how business owners can carve out a USP in a world being reshaped by AI and vertical video. Whether you're building a personal brand, scaling a business, or figuring out what not to do, this episode offers practical insight with humour and real-world relevance for UK entrepreneurs, freelancers, and business owners. Chapters00:00 – Introduction to Niche vs Generalist03:06 – Do actors niche? Typecasting in film06:45 – The Devil’s Ratio & vertical format filmmaking08:01 – What is a niche? Demographics, products, services & more11:15 – Future roles, AI, and defining your USP14:35 – How content marketing agencies can niche17:50 – Where and how to create a business niche24:00 – Is the Swiss Army Knife the ultimate generalist?26:18 – Falling into a niche vs designing one intentionally32:00 – Why a clear message helps others recommend you 🔗 More about your Hosts & LinksJames Murray Finance: https://www.jamesmurrayfinance.co.ukCopper Sprocket Content Marketing: https://www.coppersprocketcontent.com Got a question or want to be a guest?Email: [email protected] 🎧 Follow Make It Your Business on all podcast platforms.

  10. 7

    How to Plan a Promo Video: Budgeting, B-Roll & Business Strategy - MIYB Episode 7 #podcast #business

    In Episode 7 of the Make It Your Business Podcast, James Murray quizzes co-host Duncan Casey about his upcoming video project in Scotland, and things get practical fast. This episode dives deep into the behind-the-scenes logistics of producing a business promo video, covering everything from budgeting and project planning to B-roll strategy and using your video content wisely. James throws in a brilliant anecdote about the FYRE Festival and how it became the ultimate example of what not to do in project management. If you're a UK business owner thinking about video marketing, or planning a shoot yourself, this episode is packed with gold dust. 🎯 Whether you're running a startup or scaling up, you'll learn: How to price a video production What to prioritise when filming Why planning is king How to stretch your content across multiple platforms Chapters00:00 – Introduction: Why video matters for UK businesses01:50 – Behind the Shoot: Planning logistics for a promo video03:45 – Fail to Plan, Plan to Fail: Common project pitfalls08:10 – FYRE Festival Fiasco: A cautionary tale of bad planning11:00 – Budgeting vs Creative: Where expectations clash with reality12:30 – Vision vs Execution: Balancing creativity with logistics16:30 – How to Price a Promo Video (and explain it to clients)22:10 – B-Roll Strategy: Filming the filming for extra content24:40 – Repurposing Gold: Making your video content go further30:05 – Final Thoughts: Project takeaways and hot tips

  11. 6

    The 3 Business Mistakes That Cost the Most (and How to Avoid Them)

    In this episode, Duncan and James break down the top three business mistakes they see regularly among startups and SMEs — from over-trading and overreaching to cash flow pitfalls and aging debt. Packed with insight from both the finance and marketing world, this is a must-listen for business owners who want to grow without burning out or going bust. Practical, no-fluff advice — all delivered with humour and real-world examples.🕒 Timestamps & TopicsTimestamp Topic00:00 – 01:17 Intro & what this episode covers: business mistakes, financial insights, and marketing slip-ups.01:17 – 04:46 Mistake #1: Over-trading — what it is, how it happens, and why saying “yes” to the big client can sink your business.04:46 – 06:33 Organic growth vs reckless expansion – how to scale with sustainability.06:33 – 08:46 Real-life parallels from the film & TV industry – production financing and long-term debt.08:46 – 11:00 Mistake #2: Spreading yourself too thin — shiny-object syndrome and chasing too many ideas.11:00 – 12:23 Elon isn’t your business model – the myth of the multi-project entrepreneur.12:23 – 13:39 The “one rocket ship” principle and how to pick your project.13:39 – 14:52 Why outsourcing beats trying to be everything to everyone.14:52 – 16:42 Timing your diversification and knowing when you're ready to scale or mentor others.16:42 – 18:00 Profitability, alignment, and the temptation of short-term wins.18:00 – 20:52 Free work and charity jobs – when to say yes, and what to ask for in return.20:52 – 26:38 Mistake #3: Delayed invoices and aging debt — why cash flow is king and how late payments kill growth.26:38 – 29:02 Payment terms, chasing invoices, and the perils of getting pushed to the back of the queue.29:02 – 30:33 Real-world stories from the acting world and invoice misuse.30:33 – 35:20 Solutions: Invoice financing — what it is, how it works, and what to watch out for.35:20 – 36:05 The danger of becoming dependent on invoice finance — “the umbilical cord” problem.36:05 – 37:36 Legal frameworks and industry specifics to watch out for.37:36 – 39:00 Recap of the three biggest pitfalls and final thoughts.39:00 – 39:56 Outro, audience request & how to be a guest on the show.🧠 Key TakeawaysOver-trading sounds like growth but can break your back if you're not prepared.Stay focused: build one strong business before spinning off side projects.Cash flow trumps profit: if you’re not getting paid on time, you’re losing.Invoice financing can help — but know the terms and risks.Charity and “exposure” work have a place — but you need to define your ask.🔗 Resources MentionedThe Lean Startup by Eric RiesUK Government: Invoice Financing InfoQuickBooks (automated invoicing reminders)📬 Contact / Get InvolvedWant to be a guest on the show?Got a story or question you’d like Duncan & James to tackle?📧 [email protected]🎧 Follow Make It Your Business wherever you get your podcasts!

  12. 5

    The Truth About Business Networking – Tips No One Tells You - Make it Your Business

    Welcome back to Make It Your Business! In this episode, James Murray and Duncan Casey unpack the real truth about business networking… the good, the bad, and the occasionally awkward. From overcoming the fear of walking into a room full of strangers to crafting a memorable 30-second pitch, we dive into what actually works when it comes to networking in the UK. Whether you're attending BNI, joining a business club, or just getting started on LinkedIn, this episode is full of first-hand advice and proven tips that can help you build genuine relationships and win more business. We also share personal stories (including a few cringeworthy ones), how to measure your return on networking time and spend, and why a branded hoodie might be your secret weapon. Plus, how to find the right group for your industry, how to avoid the “hard sell,” and ways to become the person others want to talk to at any event. 👥 If you're a UK business owner, freelancer, or founder looking to grow your network without feeling like a salesperson, this one’s for you. Timecodes 00:00 - Intro: Why Business Networking Matters01:13 - The Downsides of Networking: Time Wasters & Pitfalls06:22 - Business Clubs vs Traditional Networking08:40 - Is Networking Worth It? Measuring ROI10:18 - What Makes You Memorable in a Room12:25 - Traits of a Good Networker: Listening Over Talking14:35 - Why You Can’t Speak to Everyone16:10 - The Dread of Walking In: Breaking the Ice18:05 - Wear Your Brand: Clothing Hacks for Networking19:55 - Mastering the 30-Second Elevator Pitch23:50 - Lunch & Learn Events: Are They Worth It?26:40 - Real-Life Story: What Not to Do at a Networking Event30:49 - Barriers to Entry: Make It Easy to Follow Up32:20 - Leveraging LinkedIn for Networking35:40 - Speak Up: Becoming a Presenter at Events40:45 - Final Thoughts: Just Start — Networking Pays Off 🔗 Learn more about your hosts: James Murray Finance: https://www.jamesmurrayfinance.co.uk Copper Sprocket Content Marketing: https://www.coppersprocketcontent.com 🎧 If you enjoyed this episode, please subscribe, leave a review, and share with someone else navigating the wild ride of business ownership. We’d love to hear from you—drop a comment or message us with your thoughts!

  13. 4

    Social Media Secrets For UK Business Owners! – Make It Your Business – Episode #4

    Welcome back to Make It Your Business! In this episode, James Murray and Duncan Casey dive into the real-world experiences of using social media as a UK business owner. From winning enquiries through TikTok to navigating the evolving landscape of digital marketing, they share practical tips, challenges, and strategies for entrepreneurs, start-ups, and SMEs. We cover which social media platforms work best for small businesses, how to stay authentic on camera, when to hire a marketing expert, and why writing a blog can massively boost your SEO. Plus, we discuss using AI tools, the importance of knowing your audience, and clever ways to approach B2B outreach. If you’re a business owner in the UK looking to grow your brand online without wasting time or money, this episode is packed with actionable advice based on real experience — not theory! 👔 Whether you're a start-up founder, a growing SME, or just starting to explore digital marketing, Make It Your Business gives you honest conversations designed to help you succeed. Timecodes00:00 - Introduction & Podcast Purpose: Social Media01:45 - I Got an Enquiry from TikTok03:07 - Duncan Explores New Tactics: B2B Outreach Strategies06:35 - Today's Topic: Social Media Tactics for Small Businesses09:48 - Different Platforms: Client Avatars and Content Placement18:42 - Startups & SMEs: Key Marketing Moves for New Businesses26:39 - Employing a Marketing Expert: Should You Hire or DIY?27:10 - Video for Marketing: Why Authenticity Matters31:26 - Knowing Your Audience: Does Accent Affect Trust?33:21 - Advertising vs Marketing: What’s the Difference?35:41 - Best Social Media Platforms for Business38:54 - Writing Blogs: Boost Your Business SEO41:07 - Using CapCut: Easy Video Editing for Businesses42:50 - Should You Use AI to Create Your Content? 🔗 Learn more about your hosts:James Murray Finance: https://www.jamesmurrayfinance.co.uk Copper Sprocket Content Marketing: https://www.coppersprocketcontent.com 🎧 If you enjoyed this episode, please subscribe, leave a review, and share with someone else navigating the wild ride of business ownership. We’d love to hear from you—drop a comment or message us with your thoughts! 

  14. 3

    How Do You Run a Business AND Raise a Family? – Make It Your Business – Episode #3

    Parenting and entrepreneurship: can you really do both? In Episode 3 of Make It Your Business, UK-based small business owners James Murray (finance broker) and Duncan Casey (content marketing producer) share the real-life struggles and strategies of raising children while building their businesses. Expect honest chat on cash flow, mental health, seeking investment, content marketing, and how to grow sustainably—without losing your mind. Perfect for UK entrepreneurs, solopreneurs, and anyone balancing ambition with everyday life. Episode OverviewIn this episode of Make It Your Business, James Murray and Duncan Casey dive deep into the chaos and clarity of running a small (or micro!) business while raising young children. From sleepless nights to strategic investments, this brutally honest conversation strips away the glossy entrepreneur façade and gets real about what it’s like to juggle family life with startup ambitions. If you’re a UK business owner, parent, or aspiring entrepreneur wondering how to build something sustainable without burning out, this one’s for you. You’ll hear candid stories, practical tips, and refreshingly honest perspectives from two founders navigating it in real time—not from the top, but from the trenches. Timecodes00:00 - Intro & podcast purpose: The problem with advice from people who’ve "made it"01:40 - Meet your hosts: James introduces himself and explains what James Murray Finance does02:20 - Parenting & public sector partners: Balancing home life with startup pressures04:51 - Seek counsel, not opinions: Why you shouldn’t take advice from Dave down the pub06:57 - Business & burnout: Maybe the kids are sleeping, but you’re not11:32 - Risk, reward & growth: There's always going to be an element of risk, but it depends on your business model15:30 - Cash flow & investment mindset: Playing the £100k fantasy business game17:15 - LinkedIn & cold outreach: James reflects on his experience with Sales Navigator20:24 - Bootstrapping & CRM alternatives: Finding smarter ways to grow21:09 - What makes great content?: A videographer might make it look pretty, but can they tell a story?24:34 - Branding, ROI & storytelling: Why message clarity matters before pressing record27:15 - Content strategy dilemma: Is there a strategy to just pick a platform and master it?30:55 - Local reach or national play?: Who are you going to sell to, and what does that mean for your content?34:55 - Vanity metrics vs business metrics: Why quality of views beats quantity37:05 - Wrap-up & quote of the week: "Give away the secret. Sell the implementation." 🔗 Learn more about your hosts: James Murray Finance: https://www.jamesmurrayfinance.co.uk Copper Sprocket Content Marketing: https://www.coppersprocketcontent.com 🎧 If you enjoyed this episode, please subscribe, leave a review, and share with someone else navigating the wild ride of business ownership. We’d love to hear from you—drop a comment or message us with your thoughts! 

  15. 2

    Adolescence & The Spring Budget - Make it Your Business Episode 2

    Make It Your Business – Episode 2: The Filmmaking and Cultural Impact of AdolescenceEpisode SummaryIn this episode, we take a deep dive into Adolescence, the new Netflix drama that has everyone talking. As filmmakers, we examine the show’s storytelling techniques, cinematography, and direction—what works, what doesn’t, and what makes it stand out. We also discuss its broader cultural impact and explore what marketers can learn from its success.Filmmaking Insights: How Adolescence uses visual storytelling, pacing, and character development to create an immersive experience.Cultural Relevance: Why the show resonates with audiences and the themes that make it so compelling.Marketing Lessons: What brands and content creators can take from the show’s success, including audience engagement strategies and the power of strong narrative branding.Watch Adolescence on NetflixBehind-the-scenes featurette (if available)Previous episode: [Episode 1 – The Reality of Starting a Business]Join the conversation! Let us know your thoughts on Adolescence and what you took away from it.Follow us on social media and don’t forget to subscribe for more insights into filmmaking, culture, and marketing.Key TakeawaysLinks & Mentions

  16. 1

    The Reality of Growing a Startup - Make it Your Business Episode #1 - Duncan Casey & James Murray

    In the debut episode of Make It Your Business, Duncan and James dive into the real, unfiltered struggles of growing a startup. From navigating cash flow issues to handling imposter syndrome, this episode is packed with honest insights and hard-learned lessons.Join us as we share our experiences, mistakes, and strategies to help fellow business owners and entrepreneurs push through the toughest stages of building a business.In This Episode, We Discuss:The hardest challenges we faced in our first year of businessThe mental game of entrepreneurship: dealing with stress, doubt, and burnoutBalancing ambition with realistic growthHow to know when to pivot or push throughThe biggest lessons we’ve learned so far👉 Follow us for more real-talk on entrepreneurship!

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ABOUT THIS SHOW

Make It Your Business is a podcast for business owners and aspiring entrepreneurs who want real, no-BS conversations about the highs and lows of growing a startup. Hosted by Duncan Casey and James Murray, this show covers everything from cash flow struggles to scaling strategies, mental resilience, and everything in between. If you’re tired of the “hustle porn” and want honest, practical advice on making your business work, this podcast is for you.

HOSTED BY

Duncan Casey

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Frequently Asked Questions

How many episodes does Make it Your Business have?

Make it Your Business currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Make it Your Business about?

Make It Your Business is a podcast for business owners and aspiring entrepreneurs who want real, no-BS conversations about the highs and lows of growing a startup. Hosted by Duncan Casey and James Murray, this show covers everything from cash flow struggles to scaling strategies, mental resilience,...

How often does Make it Your Business release new episodes?

Make it Your Business has 16 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Make it Your Business?

You can listen to Make it Your Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Make it Your Business?

Make it Your Business is created and hosted by Duncan Casey.
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