Episode 121 / Manulife / Sushmita Munshi / Head of Digital Products and Partnerships / Behavioural Insurance

from Shiny New Object - a Marketing Podcast

In her role as Head of ManulifeMOVE, a behavioural insurance product that keeps customers active as part of their life insurance policy, Sushmita Munshi is always learning from testing and listening to the customer. Her Shiny New Object is behavioural insurance itself, a new way to engage with customers and understand their motivations and how to leverage them for better life habits.

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This episode is 28 minutes long.

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This episode was published on April 22, 2021.

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