Episode 122 / Pandora / Jim Cruickshank / VP Global Digital Development & Retail Technology at Pandora

from Shiny New Object - a Marketing Podcast

When Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has helped them overcome this obstacle and actually convert more customers than before. Our guest on the podcast this week is Jim Cruickshank, VP of Global Digital Development & Retail Technology at Pandora. His Shiny New Object is augmented reality in the retail space and we talk about his recent successful case study. Jim also shares his advice for budding product managers and his top tips from his long experience in developing and managing successful innovations. Check out Jim live at http://www.futr.today

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This episode was published on April 27, 2021.

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