Episode 123 / Oatly / Michael Lee / Creative Director / "Inmates Running the Asylum"

from Shiny New Object - a Marketing Podcast

Talking to Oatly's Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.

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This episode is 31 minutes long.

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This episode was published on April 30, 2021.

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