Episode 123: What Did We Learn at Las Vegas Market?

The gift segment of publishing is the both the largest potential and one of the fastest growing. While there are around 2,500 bookstores in the U.S., there are over 1 MILLION independent brick and mortar stores, and they are on a 10 year growth pattern and shopped at by 80% of people in one study, estimated to grow income 12% this year to over $4T (22% OF U.S. ECONOMY). This week we take a look at one such marketing outlet to gift, Las Vegas Market!