PODCAST · arts
A People's Guide to Publishing
by Microcosm Publishing
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned ove
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Episode 360: How does a publisher decide to update their website? | A People's Guide to Publishing Podcast
We’ve been honing our software behind-the-scenes for decades, but this is our first public-facing website makeover since 2012! For 30 years, we’ve had a riotously maximalist ecommerce website. And it’s worked—pretty well. But lately, you’ve been telling us what you want it to do better and we’ve been scribbling notes and making plans. This week on the pod, Joe and Elly talk about what went into the decision to rebuild the front end of our website, the cool new search features, and how we've made it even easier for buyers to use.Check out Elly's blog post on our website! Microcosm.pub/Makeover************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 359: Are middle-aged punks still cool? w/J. Hunter Bennett | A People's Guide to Publishing Podcast
The punks, despite all the best efforts of society and time, are still kicking around, and we love that for them/us. This week on the pod, J. Hunter Bennett, author of "More Punk than the Public Library," joins Joe and Elly to talk about middle-aged punk life, starting a little free punk rock library during the pandemic outside his house on a well-trafficked corner of Chevy Chase, D.C., and more.Get J. Hunter Bennett's book and zines here: https://microcosmpublishing.com/catalog/artist/j-hunter-bennett************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 358: How does a book warehouse work? | A People's Guide to Publishing Podcast
Where would we be without our lovely warehouse staff? (Lost, confused, bookless, most likely.)This week on the pod, join Joe and Elly as they talk about our warehouses, how they work, and the hardworking systems nerds that keep it going. ************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 357: Mia Ballard, Shy Girl, and AI in Publishing, w/ Jane Friedman | A People's Guide to Publishing
If you're keeping up with publishing news at all, you've undoubtedly heard about the "Shy Girl" controversy, where Mia Ballard's book was pulled by the publisher after claims it was written by AI.More and more stories like this are hitting the feeds all the time, from authors to book reviewers. What does this mean for the industry, and are AI detectors even reliable? Jane Friedman of The Bottom Line is back on the pod this week with Joe and Elly to talk about the AI buzz!Want more industry insights from Jane? Check out The Bottom Line at https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 356: What did we learn by packing orders? | A People's Guide to Publishing Podcast
Throwback time! This week on the pod, we're revisiting an old-school episode, where Joe and Elly report back after helping out on the shipping floor. Did our systems hold up? What did they learn in the process? (Spoiler alert: A bit!)************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 355: Romantasy, Horror, Microstores: Bookstore Trends w/ Sales Rep Maureen Karb | A People's Guide to Publishing
Maureen Karb is a field sales rep and with Como Sales, a rep group that focuses on indie publishers selling to indie bookstores. Because of what she does, Maureen has a great knowledge and perspective on what's new and trending at bookstores.From romantasy and horror to new types of bookstores opening all over the country, this week on the pod, join Maureen, Joe, and Elly to talk about what's hot (and what's not) in book world.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 354: Do book reviews matter anymore? w/Jane Friedman | People's Guide to Publishing Podcast
It's been said more and more frequently that reviews from trade publications don't sell books the way they used to. Why is that, and what DOES sell books? This week on the pod, Jane Friedman of the Bottom Line is back to talk with Joe and Elly about the movement away from book critique to book content, what book reviews are good for, and what, if anything, they can do to help sell books.For more valuable insights about the book industry from Jane, check out The Bottom Line: https://janefriedman.com/about-the-bottom-line-by-jane-friedman/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 353: Book Bans and How to Fight Them w/Danny Caine | A People's Guide to Publishing Podcast
Danny Caine, author of "How to Resist Amazon and Why", "How to Protect Bookstores and Why", and the new "How to Defend Books and Why" is a writer, speaker, and former bookstore owner. This week on the podcast, join Danny, Elly, and Joe as they talk about the interplay of book bans and freedom movements the world over, how you can defend books, and the work and the conversations and interviews that shaped "How to Defend Books."Get Danny's books on the Microcosm website, or your local indie bookstore!https://microcosmpublishing.com/catalog/artist/danny-caineTo find out more about book bans and challenges, visit https://www.ala.org/bbooks************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 352: How do you take care of your air? w/Melissa Wrolstad | A People's Guide to Publishing Podcast
At this point, most of us are familiar with checking the air quality when we go outside during certain times of the year, or ventilating when using chemicals or it's the flu season. But how familiar are you with the air in your home on a day to day basis? From radon, ozone, particulate matter, and more, there's a lot you can do to keep breathing easy, and we've got a book to help!This week on the podcast, "Air Self-Care Handbook" author Melissa Wrolstad joins Joe & Elly to talk about development of the book and how to take care of your air.Get "The Air Self-Care Handbook" here: https://microcosmpublishing.com/catalog/books/987************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 351: The Queer, Feminist Joy of Bikes in Space w/ Summer Jewel Keown | A People's Guide to Publishing
For over 10 years, Elly has been publishing a series called "Bikes in Space," full of joyfully feminist (and often queer) genre short stories ON BIKES.One of our longest term contributors is Summer Jewel Keown, who also edited the most recent edition, "What Rides at Night"This week on the pod, Elly and Summer have a chat about bikes, the Bikes in Space selection process, and queer Halloween.Check out all the Bikes in Space books Summer has contributed to! https://microcosmpublishing.com/catalog/artist/summer-jewel-keown/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 350: Do Book Awards Matter? (w/Jane Friedman) | A People's Guide to Publishing Podcast
Book awards! There are a lot of them out there. Our books have even won a couple!But are they success indicators? Does a book or author winning an award mean anything for the publisher? How can a publisher use an award in their marketing?Jane Friedman of The Bottom Line is back to chat with Elly and Joe about awards, cash grabs, and the array of experiences out there.Check out "The Bottom Line" here: https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 349: Lessons Learned: New Edition of People's Guide to Publishing | People's Guide to Publishing Podcast
In 2018, we released "A People's Guide to Publishing," detailing everything Joe and the Microcosm team had learned through the years about starting, running, and sustaining an independent publishing company.For Microcosm's 30th anniversary, we've released a second edition of the book, expanded to include even MORE lessons Joe's learned over the last few years, and how to apply them to your publishing company.This week on the pod, join Joe and Elly as they talk about what's new in the second edition of "A People's Guide to Publishing!Get the book here: https://microcosmpublishing.com/catalog/books/3663************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 348: 30 Years of Growing Worlds: It's Microcosm's Birthday! ! | A People's Guide to Publishing Podcast
In 1996, Microcosm started a small closet poorly insulated house. It wasn’t intended to be a job or an organization, or even a business. Thirty years later, this has turned out to be one Microcosm’s strengths. We've always intended to solve a very real problem, no matter how unrealistic the set of circumstances and challenges.This week on the podcast, hang out with Joe and Elly as they take you through Microcosm's origins, how we got here, and what lessons they'll be taking into the next 30 years.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 347: How do you organize inclusive events and conferences? w/Dr. Alex D. Ketchum | A People's Guide to Publishing Podcast
A LOT goes into the planning of conferences, signings, and basically every event. How do you make sure it's accessible to everyone who wants to come? It goes beyond just making sure your space is ADA accessible! Dr. Alex D. Ketchum's new book, "How to Organize Inclusive Events & Conferences," is full of practical tips, templates, and guidance for organizing accessible, inclusivity-oriented events.This week on the pod, Alex joins Joe and Elly to talk about accessibility, favorite feminist restaurants, and, of course, planning inclusive events and conferences.Get the book here: https://microcosmpublishing.com/catalog/zines/63453************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 346: What is marketing? | A People's Guide to Publishing Podcast
Marketing is made up many things. Direct outreach, broad social media posts, newsletters, and so much more all play a part, depending on what you do. But in the constant chase for analytics and making the numbers go up, it's important to remember that first and foremost, marketing is about building relationships.Today on the pod, check out a recent staff education session where we put some of our big brains together to learn the ins and outs of marketing, how it works for Microcosm, and more.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 345: Can publishing fewer books lead to more sales? | A People's Guide to Publishing Podcast
Will publishing fewer books make more money? It feels counterintuitive, but when you look closer, it frees up the ability to market more specifically, edit more thoroughly, and generally give more care in attention to what you've got going on. Find out how Joe & Elly made the decision to find Microcosm's "optimal number" of titles per season, and how they've discovered that more isn't always better.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 344: AI, Closures, Tariffs, and More: 2025 in Publishing | A People's Guide to Publishing Podcast
We are far from the only ones saying it, but 2025 was an ass-kicker of a year. From tariffs Baker and Taylor closing to AI, publishing felt like a roller coaster for much of the year.How did it impact Microcosm, and publishing culture? This week on the pod, Joe, Elly, and special guest Bernie the Office Dog recap 2025 in the book industry. ************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 343: What do Edelweiss changes mean for book publishers? w/Jane Friedman | People's Guide to Publishing
Edelweiss is known in the book industry as a powerful tool connecting booksellers and librarians with publishers and their titles. But in the last year, Edelweiss's new owners have made some changes in both the site's functionality and pricing. What does this mean for publishers, and how do we think it'll effect the industry? Jane Friedman of the Bottom Line is back this week to talk with Joe and Elly about her thoughts. ************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 342: Budgeting When Thinking About Money Gives You Hives | A People's Guide to Publishing Podcast
How do you set a personal budget, even if thinking about money feels like the worst thing ever? What if you're allergic to spreadsheets, or your family set you up with a ton of anxiety and expectations around finances?Joe Biel, founder and CEO of Microcosm and regular host of the pod, did a little seminar for Microcosm staff on setting a personal budget and Joe's favorite tips for money management. We got so much out of it, we wanted to share it with you! If you want more tips on where to get started with your finances, check out UNF*CK YOUR WORTH by Dr. Faith Harper: https://microcosmpublishing.com/catalog/books/10744************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 341: When should book publishers innovate? w/Jane Friedman | A People's Guide to Publishing Podcast
"Innovation" is one of the biggest words you hear in just about any industry, especially with the rise of our new AI overlords. It can be so tempting to make big changes just for the sake of making changes!But what is real innovation, and how do you know when it needs to happen? How do you innovate with intention? Is innovation even right for you? Jane Friedman of The Bottom Line is back with Joe and Elly this week to talk about branding, change, innovation, and how to go about it all thoughtfully. (Does "innovation" sound like a word to you anymore?)Check out The Bottom Line here: https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 340: How do publishers use math to make books? | A People's Guide to Publishing Podcast
It's another throwback episode!Usually books and math don't mix. The book people sit in one spot, the math in another, with their calculators and abacuses. But Microcosm founder and CEO Joe Biel is a known champion of combining the two!This week on the pod, Joe and Elly talk about the math that goes into publishing, from finances, to calculating print runs, and everything in between.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 339: How Can Book Publishers Utilize Bookstore Coop? w/Jane Friedman | A People's Guide to Publishing
Early episode drop this week due to the holiday!Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How do you best use it?Jane Friedman of The Bottom Line is back to chat with Joe and Elly about co-op, Microcosm's experience with it, and how to communicate with buyers and reps about it.Check out The Bottom Line here: https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 338: What is in a good book contract? | A People's Guide to Publishing Podcast
It's a throwback episode!Contracts are no one's favorite part of publishing, no matter which side of the table you're sitting on. This week on the pod, we revisit a classic People's Guide to Publishing episode where Joe and Elly walk you through why contracts are important, how to navigate them as an author, and what makes a good publishing contract.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 337: It doesn't have to be perfect: Punk, Art & DIY w/Ashley Rowe Palafox | People's Guide to Publishing
It's the 20th-ish anniversary of Ashley Rowe Palafox's original "Barefoot and in the Kitchen" zine! This week on the pod, Ashley joins us to talk about the inception of the zine, how punk helps you let go of perfectionism, and updating the zines for the new collection, "Cook Your Own F*cking Life."Get "Cook Your Own Fucking Life" here: https://microcosmpublishing.com/catalog/books/59290Check out Ashley's other works here: https://microcosmpublishing.com/catalog/artist/ashley-rowe-palafox************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 336: We Are Stronger Than Censorship: Book Bans & Empathy w/ Lee Wind | People's Guide to Publishing
This week on the pod, Lee Wind of the Independent Book Publisher's Association is here to talk about the We Are Stronger Than Censorship campaign, book bans, and a few fun side quests like microwaves and 90s movies. For more on the We Are Stronger Than Censorship campaign, click here: https://www.wearestrongerthancensorship.org/To get the stickers, click here: https://microcosmpublishing.com/catalog/artist/we-are-stronger-than-censorship/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 335: Marketing and Selling Books on Tiktok Shop, w/ Jane Friedman | A People’s Guide to Publishing Podcast
There are new forms of ecommerce popping up every day, on every website from Instagram and Tiktok to Pinterest. Is selling online through Tiktok right for your books?This week, Jane Friedman of the Bottom Line is back to talk to Joe and Elly about the growing popularity of TIktok Shop, and if she thinks it's worth a publisher's time.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 334: Iconic Images, Information, & Accessibility: Designing Book Covers | A People's Guide to Publishing
Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book's cover design— marketing goals, representing the author's work, making it appealing to the target audience, legibility, and so much more. This week on the pod, Joe walks us through the things Joe takes into consideration for designing over covers.Note: For those just listening to audio, there's an accompanying slideshow in the video where Joe is showcasing varying covers! Still valuable info with just audio, but we recommending trying to catch the video of this as well.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 333: Finding & Reaching Your Customer: Book Marketing w/ Lindsay McKee | A People's Guide to Publishing
Lindsay Sims Mckee is a professor and digital marketing expert based in Ohio.This week on the podcast, Lindsay joins Joe and Elly to talk universal marketing truths and strategies, like determining who your customer is (hint: it's not you!), their needs, and coming up with books that fill what they're looking for,Buckle in, marketing nerds, this is a fun one!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 332: Taste or Market: Deciding Your Publishing Focus | A People's Guide to Publishing Podcast
Do you publish what YOU want to read, or what the market says people want to read? We're back with last year's PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 331: The Heart vs The Mind: Tarot, Art, and Books w/ Nic LaRue | A People's Guide to Publishing Podcast
Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding us that the heart and mind aren't working in opposition.This week on the pod, Nic hangs out with Joe and Elly to talk eclipses and astrology, intuition vs the brain, publishing, and so much more.Get the HeART Tarot: https://microcosmpublishing.com/catalog/decks/51617************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 330: Do book reviews matter? | A People's Guide to Publishing Podcast
Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them?This week on the podcast, we're back with the booksellers and publishers of the Pacific Northwest Booksellers Association tradeshow to get their thoughts on the importance of book reviews.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 329: Submitting AI to Publishers w/ Jane Friedman | A People’s Guide to Publishing Podcast
Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it.Check out Jane's articles here: https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 328: Queerness in Horror Movies, w/Joe Carlough & Gina Brandolino | People's Guide to Publishing Podcast
Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more.Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror moviesGet the Queer Horror Book: https://microcosmpublishing.com/catalog/books/58632************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 327: Does AI help publishing? with Jane Friedman | A People's Guide to Publishing Podcast
Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know!Note: There are a few hops, skips, and jumps in the video do to some connection issues. It shouldn't be too noticeable, but we are aware of it!************Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9CFind us on social mediaFacebook: http://facebook.com/microcosmpublishingTwitter: http://twitter.com/microcosmmmInstagram: http://instagram.com/microcosm_pub************
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Episode 326: Incorporating Zines Into Our Marketing and Production Strategy | A People's Guide to Publishing
Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 325: Conferences, Promos, & More: Booksellers & Publishers Work Together | A People's Guide to Publishing
Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 324: How do we think book tradeshows can improve? | A People's Guide to Publishing Podcast
Continuing our ongoing series on trade shows, publishing, bookselling, and more, this week Joe and Elly talk education sessions, galley rooms, the decreased focus on placing orders and getting face time with publishers, and some of their thoughts for improving the shows.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 323: What does it mean that Costco is cutting books? | A People's Guide to Publishing Podcast
Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers? Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 322: How can regional trade shows improve for bookselling? | A People's Guide to Publishing
We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 321: How effective are regional trade shows for book publishers? | A People's Guide to Publishing Podcast
After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 320: How well do regional trade shows work for publishers? | A People's Guide to Publishing
For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 319: How does a press release their first book? w/Jane Friedman | A People's Guide to Publishing
So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 318: "The Bookshelf and Beyond" Microcosm Spring '25 Spectacular | A People's Guide to Publishing Podcast
We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores.It was a good time. We might even do it again!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 317: How Do Tariffs Affect Canadian Publishers? w/ Kim Werker | A People's Guide to Publishing
Tariffs! We've talked a lot about how they affect American bookstores and publishers. But what has the impact been for our neighbors to the North? Our friend Kim Werker of Nine Ten Publications sat down with us to talk about being a niche publisher in Canada, how knowing who you are makes you a better publisher, and of course, tariffs.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 316: How can publishers lower information barriers? w/ Jelani Memory | A People's Guide to Publishing
Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing? ************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6v
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Episode 315: How Should Authors Market Their Books? w/ Jane Friedman | A People's Guide to Publishing
Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 314: Marketing Your Book | A People's Guide to Publishing Podcast
How do you "make your books get found" (as Joe puts it)? This week it's a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more.If you like this one, check back more for a deeper dive into marketing talk!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 313: Ben Snakepit Returns to the Snake Pit in 2025 | A People's Guide to Publishing
Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There's no overarching plot or theme, just Ben answering the question "what did you do today?" But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day. This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed.Check out all the Snake Pit comics here: microcosm.pub/snakepit************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 312: How Should a Publisher Pitch a Book to an Author? | A People's Guide to Publishing
So you're a publisher with a brilliant idea for a writer you want to work with. How do you start that conversation? Is it even worth having? This week on the pod, Joe and Elly share a bit of their experiences on getting authors to write for them, and how it can be structured.************Thank you for listening to the People's Guide to Publishing podcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
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Episode 311: How do I publish thematically? w/ Jelani Memory of A Kids Co | A People’s Guide to Publishing
Readers love knowing what to expect from a publisher. Having consistent theming in your titles can help with discovery, trust, and bringing readers back for more.But how do you find your theme? And what happens if you want to diverge from your theme? Jelani Memory of A Kids Co is back on the pod this week to talk about it!
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ABOUT THIS SHOW
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned ove
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