Episode 128 - The Power of Retention Marketing: Strategies For Growing Your Business

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans. Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness, health and wellness space. A few months in, he joined one of Singapore's most prestigious beauty and grooming brands as an email marketer. There, he learned that a brand is only as strong as its strategy. And the strategy is only as strong as its alignment across marketing, ops and finance departments. Currently, Josh is the General Manager at No Limit Email, a retention marketing agency for Direct-to-Consumer E-commerce businesses. He's worked with close to 100 brands spanning across the APAC, US and EU. So whether you're local or global, he's your guy.