Episode 13: A Podcast About Podcasting

Tom and Curtis “go meta” one more time, as this week they’re devoting a whole podcast to talk about the art, science and business case for podcasting. From strategy and purpose to the “nuts and bolts” about hosting, recording, editing, publishing, syndicating and promoting a podcast, they walk listeners through the entire process, from inception to completion. Curtis also walks through his own thought process of collaborating with Tom to conceive of Bullhorns and Bullseyes. We’ll share our stories with you, as well what we’re discovering about best practices. tl;dr: It wasn’t about building an audience...it was about serving one! If you’re thinking about starting a podcast and want to know what to expect, this episode is for you. If you’re not thinking about starting a podcast, this episode just might have you reconsidering... Takeaways: Podcasting is an effective marketing channel that allows for immersive storytelling and deep engagement with the audience. Podcasts can serve as a valuable business development tool, providing opportunities for deep conversations with potential clients. Creating a podcast requires an investment in hardware, software, and hosting platforms, but the costs are relatively low compared to other marketing channels. Metrics should not be the sole focus in the early stages of podcasting. Instead, the focus should be on creating valuable content and achieving other, equally important, objectives. Podcasting allows for the repurposing of content and the creation of a brand asset that can be shared across multiple platforms.