Episode #13 - Deliver The Expected Unknown
from CMI Weekly Wrap
What is an expected surprise for you? In this episode, Content Marketing Institute's Robert Rose explains how the expected unknown is a key difference between subscribing an audience and building a database. Plus, why trust is gone from agencies but certified for publishers – and how to go native with your advertising. And that's a wrap for the week ending April 5, 2019. SPONSOR MISSION Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. Check it out here: http://cmi.media/mission-org-studios NEWS ITEM OF THE WEEK Agency Trust at New Low https://typeagroup.cmail20.com/t/ViewEmail/d/85385417ACBDCA402540EF23F30FEDED/4DE35270FFA23C4CE89F0E32AAFB68BF Unilever Launches 'Trusted Publisher' List to Vet Digital Players https://adage.com/article/digital/unilever-launches-trusted-publisher-list/317148 OUR CONTENT MARKETING IDEA of the WEEK How to Do Native Advertising Right: A Brief Guide With Great Examples https://contentmarketinginstitute.com/2019/04/native-advertising-examples/
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