PODCAST · business
CMI Weekly Wrap
by Content Marketing Institute (CMI)
Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI's Chief Strategy Advisor Robert Rose every Friday.
Episodes
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Episode #86 - Why is It Harder to Stop Than to Start?
In this week's episode, Content Marketing Institute's Robert Rose is wrapping up the podcast—at least for now. He's wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what's coming next. And that's a wrap for the week ending...
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Episode #85 - Should Your Brand Enter Controversial Conversations?
In this week's episode Content Marketing Institute's Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you're all…
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Episode #84- Do Me a Favor: Playing Chicken With Audience Trust
In this week's episode, Content Marketing Institute's Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder's Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles...
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Episode #83 - Can You Add More to Scale Your Content Strategy?
In this week's episode, Content Marketing Institute's Robert Rose asks whether technology or people are more important in content strategy. He talks with futurist Kate O'Neill about whether marketing technology is serving us – or we're serving technology. And finally he points to an article that...
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Episode #82 - Should You Stop Trying to Make Your Content One of a Kind?
In this week's episode, Content Marketing Institute's Robert Rose is asking whether we're borrowing enough good ideas. He talks with Mike Orr from Grapevine6 about content, the state of influencer marketing, and how to get more from your social media partner. And finally Robert points you to an...
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Episode #81 - How Are Marketers Embracing the Chaos?
In this week's episode, Content Marketing Institute's Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content.…
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Episode #80 - Wants vs. Needs: Is the Debate Even Necessary?
In this week's episode, Content Marketing Institute's Robert Rose is asking why anyone needs content marketing. He talks with marketing professor Marcus Collins about businesses making it rain for content marketers – and about culture in content. And he shares an article packed with ideas for...
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Episode #79 - All Audiences Are Not Good Audiences
In this week's episode, Content Marketing Institute's Robert Rose is thinking about creating real (and good) audiences. He talks with digital marketing consultant Ian Truscott about content strategy – and why search "sucks" so much now. And he points you to an article that explains how to bring...
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Episode #78 - Celebrate Diversity of Purpose and the Purpose of Diversity
In this week's episode, Content Marketing Institute's Robert Rose is thinking about the long game (on purpose). He talks with marketing leader Folayo Lasaki about everything from the Facebook boycott to why representation matters as much in marketing as in media. And he shares an article that...
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Episode #77 - The Bad News (and the Good) about 2020
In this week's episode, Content Marketing Institute's Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that's going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And...
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Episode #76 - Are You Squeezing Out All the Big Ideas and Great People?
In this week's episode, Content Marketing Institute's Robert Rose is wondering whether we're squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he...
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Episode #75 – Are You Working With Flat-Earth Marketers?
In this week's episode, Content Marketing Institute's Robert Rose wonders if we're marketing on a flat earth. He talks with Content Monsta's A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video. And he points you to an article about when to make…
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Episode #74 - Are You Measuring the Right Things?
In this week's episode, Content Marketing Institute's Robert Rose is wondering if we're measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that...
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Episode #73 - The Power of a Pause: More Effective Than Words?
In this week's episode, Content Marketing Institute's Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally,...
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Episode #72 - Bounce Back? Nope. What You Should Prepare for Now
In this week's episode, Content Marketing Institute's Robert Rose is wondering if we're bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with "unapologetic marketing truth teller" Katie Martell about the intersection of...
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Episode #71 - You Can Never Save Time, But You Can Use It Wisely
In this week's episode, Content Marketing Institute's Robert Rose is thinking about how we can't save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson…
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Episode #70 - Patience Wearing Thin? How to Fatten it Up
In this week's episode, Content Marketing Institute's Robert Rose is wondering how to fatten up patience when it's wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week…
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Episode #69 - Break the Rules the Right Way
In this week's episode, Content Marketing Institute's Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder,...
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Episode #68 - Follow the Search for Better Answers
In this week's episode Content Marketing Institute's Robert Rose is searching for better answers. He offers his take on the new trend of retail brands cooperating on content. Plus, he talks with Kate Volman about content strategy and leadership. And finally Robert points you to an article on how…
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Episode #67 - Time to Ask What, So What, and Now What?
In this week's episode, Content Marketing Institute's Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing's weak points (again). He talks with The Content Council's Jacqueline Loch about…
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Episode #66 - Do You Really Care How Your Audiences Are Doing?
In this week's episode, Content Marketing Institute's Robert Rose is wondering how you're doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting's Carrie Hane about...
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Episode #65- Take Time to Do Nothing for Better Productivity
In this week's episode, Content Marketing Institute's Robert Rose explains why making time to do nothing is one of the most productive choices you can make. He offers his fresh take on an article about how some companies are reexamining the quantity vs. quality content strategy (spoiler alert…
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Episode #64 - What Is Your Brand's Responsibility to Content Now?
In this week's episode, Content Marketing Institute's Robert Rose asks what exactly our responsibility to digital content is now. He offers a fresh take on an article that suggests consumers don't trust digital marketing. Leadtail CEO Carter Hostelley talks with Robert about managing B2B social...
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Episode #63 – Which Content Marketers Will Do Well in the Post-Shutdown World?
In this week's episode, Content Marketing Institute's Robert Rose is wondering when we can just "say when." He explores how a kumbaya moment between consumer and B2B magazines may offer a new model for content monetization for brand publishers. He talks with Brainrider's Jon Kane about content...
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Episode #62 - The New and Future Reality of Virtual Events
In this week's episode, Content Marketing Institute's Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase "in bed" to the end, just add the word virtual to...
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Episode #61 - How to Make Content Your Brand's Safety Net
In this week's episode, Content Marketing Institute's Robert Rose explores how content can act as a safety net. He shares a fresh take on a new claim that CMO shine (and pay) is on the decline. Robert chats with Megan Gilhooly about how content teams can find data about everything from the…
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Episode #60 - Don't Stifle Your Opinions or Your Creativity
In this week's episode, Content Marketing Institute's Robert Rose is wondering whether we're spiraling into silence – and what we can do about it. Plus he talks about whether Salesforce's acquisition of The CMO Club is the first of many. Robert chats with Jason Miller about how creativity may be...
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Episode #59 - Avoid Predictions and Analyze the Possibilities of the Future
In this week's episode, Content Marketing Institute's Robert Rose wonders about stories from the future. He looks at AdAge's content marketing awards – and finds them to be aged ads. Plus, he talks with trend hunter and innovation expert Jeremy Gutsche about a methodology for seeing into the...
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Episode #58 - The Truth in Content Marketing: What Is and What Ought to Be
In this week's episode, Content Marketing Institute's Robert Rose explores the difference between what is true and what ought to be true. He shares a news article about the problem with advertising and data. Plus, he talks with the authors of a new book about the internal workings of content...
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Episode #57 - Stop Wasting Time on Lengthy Content Strategy Docs and Learn to Love Planning Again
In this week's episode, Content Marketing Institute's Robert Rose explores the trap between strategy and planning. He offers his take on a new article that claims publishing less content is helping publishers grow their audiences. Plus, veteran content marketer Rich Schwerin shares his thoughts...
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Episode #56 - Under Pressure? Don't Worry, Stop Overthinking
In this week's episode, Content Marketing Institute's Robert Rose offers a more productive alternative to worry and shares his fresh take on the role of content marketing in brand activism. Julia McCoy joins Robert to talk about how following her gut instinct – even when it scared her – helped…
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Episode #55 - The Power of Disruption and Risk in Content Marketing
In this week's episode, Content Marketing Institute's Robert Rose remembers the disruptive influence of Clayton Christensen. Plus he offers his take on a World Economic Forum report that names content and marketing as the jobs of tomorrow. He talks with Rebecca Geier about taking risks and the...
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Episode #54 - Don't Crumble After Privacy Laws and Google Cookie Practices Change
In this week's episode, Content Marketing Institute's Robert Rose explores why leading change is so hard (and how to make it easier). Plus, he shares his take on Google's new cookie "monster" plan. He talks with Tim Walters about changing the surveillance culture in marketing. And finally, he...
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Episode #53 - Is Your Work a Passion, a Love, Or Something Else?
In this week's episode, Content Marketing Institute's Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI's Cathy McPhillips about marketing to marketers, new...
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Episode #52 - Your Prescription for Healthier Perceptions and Content Impact
In this week's episode, Content Marketing Institute's Robert Rose is trying to get a perspective on perception. Plus he shares his take on the news that advertising as we know it is (mostly) dead. He also talks with Ahava Liebtag about how to overcome the gap between perception and reality in…
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Episode #51 - This is What to Do When People Don't Get Content Marketing
In this week's episode, Content Marketing Institute's Robert Rose explains what to do when execs just don't get it. Plus, he offers a fresh take on an article that predicts content marketing will be a life ring for journalists. He talks with consultant (and jazz musician) Alan Schulman about...
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Episode #50 - Why You Should Stress Out Your Fans
In this week's episode, Content Marketing Institute's Robert Rose explains why we should work harder to stress out our audience – in a good way. Plus, he offers a fresh take on a new article that says marketers are increasingly creeping people out (and some ideas on how not to). He talks with...
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Episode #49 - Mistaking Failures for Mistakes
In this episode, Content Marketing Institute's Robert Rose explores the difference between mistakes and failures in light of the viral-for-the-wrong-reason Peloton ad. Plus, he offers a fresh take on a news piece that explains how The Wall Street Journal uses audience data to keep subscribers...
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Episode #48 - Should Data Really Be in the Content Driver's Seat?
In this week's episode, Content Marketing Institute's Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the...
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Episode #47 - Through the Lens of Gratitude
In this episode, Content Marketing Institute's Robert Rose explores how viewing the world (and work) through a lens of gratitude changes everything. Plus, he rounds up some of the best news you might have missed this year and shares highlights from some favorite interviews. And finally, he points...
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Episode #46 - Digging Into the Marketing Measurement Myth
In this week's episode, Content Marketing Institute's Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the "moment of next." He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that...
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Episode #45 - Leaders who can't teach, can't change
In this episode, Content Marketing Institute's Robert Rose explores whether we can be taught to learn by learning to teach. Plus, he digs into the news that Xerox is building a storytelling team. He chats with the one and only Ann Handley about how to just say no to more content. And finally, he...
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Episode #44 - The Future of Happiness
In this episode, Content Marketing Institute's Robert Rose explores whether we can accurately predict which career moves will lead to happiness. Plus, he shares an article that suggests complying with privacy regulations presents a surprising competitive advantage. He talks with Brad Berens of…
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Episode #43 - How to Plan for Spontaneity
Instead of enhancing our spontaneity, tech seems to have squeezed it out of our lives. In this episode, Content Marketing Institute's Robert Rose explores what we lose when we fail to plan for spontaneity. Plus, he offers a fresh take on the news that Google is changing the way search works; he...
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Episode #42 - What Are You Afraid Of?
In this episode, Content Marketing Institute's Robert Rose explores marketers' fears and how to handle those marketing bumps in the night. Plus, he offers his take on the startling news Verizon is moving from publishing to commerce; he interviews creative agency leader and teacher Jonathan Kranz...
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Episode #41 - Is TV Advertising the Next Frontier for Content Marketing?
We all want to think there's true meaning in the work we do. In this episode, Content Marketing Institute's Robert Rose questions why we create the content we create. Plus, he offers a fresh take on a news piece about how Best Buy might just be your next media buy; an interview with the founder…
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Episode #40 - Are You the Most Interesting Voice in the Room?
In this episode, Content Marketing Institute's Robert Rose explores how to find the heart in your thought leadership. Plus, he offers his take on an article suggesting publishers' hearts aren't in the subscriber game; interviews the author of a business book that offers surprising lessons from...
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Episode #39 - Is Culture Eating Your Content Strategy for Breakfast?
In this episode, Content Marketing Institute's Robert Rose explains why you may need to create a new corporate culture club rather than fixing what exists. Plus, he offers a fresh take on a news piece that asks whether the days of TV advertising are finally over; laments how a tech snafu ate his...
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Episode #38 - You Won the Yes. Now What?
As hard as getting buy-in for your content revolution is, getting that yes is the easy part. In this episode, Content Marketing Institute's Robert Rose explains why it may get messy before it gets better. Plus, he delves into the evolution of what we think of as a magazine and what that says…
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Episode #37 - Don't Bury the "B" Story
In this week's episode, Content Marketing Institute's Robert Rose explains why you need to be careful not to bury your "B" story when pitching your business case to leadership. Plus, his take on new online news research and the opportunities it presents for marketers; an interview that will help...
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ABOUT THIS SHOW
Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI's Chief Strategy Advisor Robert Rose every Friday.
HOSTED BY
Content Marketing Institute (CMI)
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Frequently Asked Questions
How many episodes does CMI Weekly Wrap have?
CMI Weekly Wrap currently has 88 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is CMI Weekly Wrap about?
Content Marketing Institute's latest podcast wraps up every work week with one deep thought, one news take, and one great idea. Get 10 minutes of inspiration and insight from CMI's Chief Strategy Advisor Robert Rose every Friday.
How often does CMI Weekly Wrap release new episodes?
CMI Weekly Wrap has 88 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to CMI Weekly Wrap?
You can listen to CMI Weekly Wrap on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts CMI Weekly Wrap?
CMI Weekly Wrap is created and hosted by Content Marketing Institute (CMI).
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