Episode #13: How to Close Clients in the Instagram DMs Without a Sales Pitch

You're the life of the party in real conversations. You can talk someone's ear off in the DMs. Your friends think you're hilarious and magnetic.But the second you sit down to create content? You freeze up. You sound stiff, weird, and nothing like the person your friends actually know and love.In this episode, I'm breaking down why this happens and how to fix it , so you can finally stop sounding like a business robot and start talking like YOU.IN THIS EPISODE, WE COVER:Why extroverts freeze up when it's time to post (even though you're naturally talkative IRL)The real reason you're using business jargon instead of talking like a real personHow over-explaining is killing your message (and making people's eyes glaze over)The simple trick to make content creation feel like texting your best friendWhy you need to stop studying what everyone else is doing and remember what YOU actually sound likeHow to create a repeatable system so you're not reinventing the wheel every time you postKEY TAKEAWAYS:1. Name your person Give your ideal person a name. When you can envision your person, you can create content that sounds like you're just talking , not performing.2. Stop consuming, start creating You've watched so many other people's content that you don't even know what YOUR voice sounds like anymore. The more you consume, the more you Frankenstein together what worked for 5 different coaches , and that's why it feels off.3. Use their language, not business jargon When you know your audience's actual words , what they say, how they say it , the business jargon won't even come out of your mouth. You'll speak like they do because you're talking to a homie, not delivering a corporate press release.4. You're over-explaining to death You think if you just explain it ONE more way, they'll finally get it. You're giving them the entire encyclopedia when they just need the Cliff Notes.5. Create a framework If you offer multiple services that feel similar, create a framework that ties them together. Give it a name. Make it yours. Now every piece of content you create can tie back to a specific part of YOUR framework , and you become known for it.WEEKLY HOMEWORK:Go have real conversations with your people. Ask them:What are you struggling with right now?What do you wish you knew?When you think about [your topic], what comes to mind?They're going to tell you EXACTLY what your message needs to be , in their own words. Then just use those words in your content.RESOURCES MENTIONED:Spark the Conversation Challenge (FREE) A 5-day challenge where you'll create your own copy mining blueprint in just 20 minutes a day. https://lisbethgraham.co/freechallengeThe Phoenix Experience (Monthly Membership) My monthly membership where we go deep on your messaging foundation. By month one, you'll be confident in who you serve, what their pain points are, and their exact language. https://lisbethgraham.co/thephoenixexperienceABOUT THE HOST:Lisbeth Graham is a messaging and DM sales strategist who helps service-based business owners stop sounding like robots and start selling confidently in the DMs , without scripts, discovery calls, or cold pitching.Trust in the Lord with all your heart and lean not on your understanding. In all your ways, acknowledge Him, and He shall direct your path. , Proverbs 3:5-6