Episode 13: Systems, AI & Smarter Builds with Virginia Des Roches

In this episode of Land Lady Listens, host Meg Hayden sits down with Virginia Des Roches, founder of Ironwood Studio Co, to talk about building dream homes, running a design-build business, and thriving as a woman in a male-dominated industry.Virginia shares her journey from growing up in a family contracting business to leading a one-stop shop that delivers everything from floor plans to furnishings. She opens up about lessons learned from new builds, the importance of setting healthy client boundaries, and why protecting your energy is just as essential as design skill.They also dive into the systems and technology that keep her projects on track—including how AI is helping save time and wow clients with instant 3D visuals.✅ Running a design-build firm that offers floor plans to furnishings✅ Budgeting for 15% contingencies to avoid costly surprises✅ Leveraging AI to enhance design presentations✅ Building trust and finding your ideal client✅ Why collaboration beats competition in the construction industry✅ Practical advice: Educate yourself and learn from people smarter than you✅ Mantra: Not to be afraid to do something you want to do just because you’re afraidGuest Info – Virginia Des RochesCompany: Ironwood Studio CoWebsite: https://www.ironwoodstudio.co/Facebook: https://www.facebook.com/virginia.desrochesFavorite Podcast: Renee Barry – Only Girl on the Job SiteSystems Used: Houzz Pro, QuickBooks, PowerPoint, Canva, AIMantra: Not to be afraid to do something you want to do just because you’re afraidAdvice: Educate yourself🎙 Hosted by: Meg Hayden | Broker | Developer | Strategist#LandLadyListens #WomenInConstruction #DesignBuild #Entrepreneurship #RealEstateDevelopment