Episode 13: The Underrated Advertising Power of The Radio with Jessica Schwartz

Send us Fan MailJoe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered!Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more!Find out how media companies are successfully utilizing radio in an increasingly digital market and listen as they use data, and their own personal experiences to debunk major misconceptions of radio advertising. Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!