The Car Guy Simple Podcast

Send us Fan MailHaving spent over 50 years in the Auto Industry and over 2 decades in Auto Sales Training, Joe gives you the tools to do more than just boost your sales.In this Episode of Car Guy Simple Joe goes over important topics to boost your dealerships sales, showroom traffic, mixed ops, and more! In this industry simply closing a deal can be tough, it's time to learn how to do more!Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailJoe sits down with Bill Chambers of Optimum Media to discuss how you can more effectively target your audience and find the RIGHT customers.As media has changed and reaching your targeted audience has Optimum Media has shifted ways to better analyze who your customers are, where they are, and how to zero in on them with effective ad spends that won’t break your budget. Listen in and learn how Optimum can be the perfect partner for your dealership, extending well beyond just traditional cable television into web and OTT marketing.Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailSit back and buckle up as Joe does a deep dive of the Auto Industry as we exit Q1 of 2026 and get into Q2. It’s important to discuss the challenges that we as dealers and service specialists are facing in this tumultuous time. It’s important to figure out how to discuss Leasing Vs Financing, especially in a time when vehicles cost more than ever. Changing who we discuss the value proposition can be the key to converting people who have never leased before. And then Joe answers YOUR QUESTIONS. We’ve had a lot of messages sent to us and Joe has some advice for you to take to your dealership!Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailCar Guy Simple is proud to have John Hamlin of Hamlin & Associates; Ad Age and Automotive News Award Winner for Best Use of Data 2025!Joe and John sit to talk about the new age of using tech and AI to correctly, successfully, and profitably market to your clients using direct mail! What’s old may be new again, with modern day tricks of the trade it’s time to effectively clean up your CRM and target potential customers.Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.Reach out to Hamlin & Associates for yourself today!Visit them at hamlinandassociates.com!Or give them a call today 888-600-8608!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailJoe Levine sits down with Townsquare Media’s Jessica Schwartz to talk about the effectiveness of radio in today’s marketing world. The perception that radio advertising is a thing of the past will be completely shattered!Together they speak about how radio still reaches a mass audience, the evolution of audio and video advertising, terrestrial vs streaming, why radio campaigns fail, and more!Find out how media companies are successfully utilizing radio in an increasingly digital market and listen as they use data, and their own personal experiences to debunk major misconceptions of radio advertising. Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailJoe Levine gives his insights into decades of Automotive Advertising! Getting into the mind of the consumer to optimizes your advertising in the simplest, yet effective way. In that regard it is important to remind yourself that YOU are not your customer!This episode focuses on the psychology of making your dealership’s sales process: Experience Driven. Consumers can purchase or products from any other dealership, so how do you MAKE them choose YOU. By going through the process of the sale step by step, you can boost your closing ratios. Tune in for the second half as Joe answers your mailed in questions! Please keep sending them in, and we’ll answer them the best we can.Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the Industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailBuckle up for this one as Joe of The Car Guy Simple Podcast gives you the secret sauce to boost your dealership’s web presence! We’ll be going over how to Boost Customer Attention and Retention.Joe deep dives on the Importance of a Why Buy page on your website and the most important dos and don’ts of it. He’ll also teach you how to Customize the Buying Experience to capture customers attention and keep them in your funnel!In the Second-half of the episode Joe sits down with PMD’s own Brianna Conlon, Director of Digital Service’s. She talks about the Importance of Keeping Your Website Up to Date, How to Properly Design a Why Buy Page, and why Staying Competitively Priced on your  website is key to success.Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the Industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailIn this Episode of The Car Guy Simple Podcast Joe sits with Auto Industry Veteran Bill Brunner.Joe and Bill discuss the secrets to running a successful dealership, tackling the ins- and outs of Fixed-Ops departments, Fixing in dealership culture, and much more.Bill was born into the auto industry, beginning by working in his grandfather’s auto shop which would go on to become to become a dealership he himself would run. Bill eventually shifted away from running a dealership into the Buy-Sell space, helping owners properly set up their dealership for sale and helping dealer buyers prepare to hit the ground running. Bill Brunner has also spent years working in the Automotive Advertising; working as Vice President of PMD he helped auto clients reach customers with successful advertising. After leaving PMD Bill went back into the direct auto sphere as a General Manager several Dealerships, and is currently the Director of Operations for the Island Auto GroupKeep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the Industry does better!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailThe Car Guy Simple Podcast welcomes back Industry Legend Tom Stuker!In our last episode with Tom, we talked about how to improve your phone skills. TODAY we discuss the 4 Pillars of Dealership Success!Listen in and get your notepads ready as Tom provides you the path to properly hiring and training your salespeople for a SUCCESSFUL career with your dealership. Don’t just hire the first person who comes in, take your time and train right so your salespeople become 20 plus unit a month sellers.Tom also shares his favorite scripts for how to keep your relationship with your clients relevant and at the top of their minds! In the second half of our episode we focus on what Management needs to do fix their dealership and prepare yourselves to have your BEST month ever, EVERY MONTH!Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better so does the Industry!Contact Tom for yourself today at:989-820-2792or at [email protected] CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailWelcome back to the Car Guy Simple Podcast! Super charge your skills and knowledge in the auto industry with Joe Levine.We discuss how “Fade” creeps in and how to combat it. Don’t let yourself, your employees, or even customers fail because Fade crept into your behaviors and dealership. We also look at the data on the topic of “Tonnage”. Don’t succumb to spending more time and money to reach more leads that aren’t quality leads. As quality erodes, so does time on site and the motivation of possible consumers. Which leads to an in-depth analysis on closing ratios and the all-important “Be-Back”. Quality is the name of the game in the auto industry, make sure your delivering quality!In the second half of this episode of Car Guy Simple Joe answers some questioned that have been sent in by listeners. And if you have any you want to hear answered, please send them in!Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better so does the Industry!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailIn this episode Joe of Car Guy Simple sits down with 3rd Generation, Multi-Rooftop Dealer Principal Rob Sickel of the Pine Belt Organization in New Jersey.At Car Guy Simple we bring you information, concepts and talks with people that are shaping the industry. The Pine Belt Organization has been owned and operated by the same family for 88 years, and as such we talk with Rob about the successes of Pine Belt, it’s stumbles, and what it believes is a winning path forward for dealerships.From establishing a Culture that keeps employee retention high. Efficiently using Branding to stay relevant and making your identity known, and the importance of keeping yourself a Local Destination. We also discuss with Rob the Importance of Corporate Philanthropy, what’s the right way to do it, and what is everyone else doing wrong. Joe and Rob also talk about the future of the auto industry and MUCH more listen in and Learn!The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailCar Guy Simple welcomes Special Guest and Industry Legend Tom Stuker!Tom’s extensive 50-year career in the automotive industry has been one of the most transformative of any kind. From revolutionizing the BDC to sales training Tom has been shaping the auto leaders for generations.Tune in as we deep dive Stuker’s history for those of you who are new to the industry, and after the break Joe and Tom will teach you how to sell more cars PERIOD! From improving your phone skills to learning the most important; time proven, automotive sales technique… the Art of The Referral.If you’re in auto sales this is one episode YOU CAN’T AFFORD TO MISS!The Car Guy Simple Podcast is committed to bringing you the best information from real people and business’ serving the Auto Industry!If you have a question or want to reach out to Tom Stuker for yourself:989-820-2792Email at: [email protected] CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailWelcome Back to Car Guy Simple!In today’s episode we discuss Social Media! It’s important for every dealership to have a social media presence, but how do we as Car people effectively use it for sales and growth. Listen in as Joe and Eaman discuss Balancing Promotional Content with Community Engagement, whether social media is a soft sell or if it can be used as a hard sell. Learn how dealers can turn social followers into Showroom Traffic. Make sure your using social media’s algorithms to boost your dealership page. It’s a lot to go over and you don’t want to miss out. From common mistakes to personalized dealer content, and reputation management super charge your dealerships success by listening in!The Car Guy Simple Podcast is committed to bringing you the best information from real people and business serving the Auto Industry!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailIn our 4th episode of the Car Guy Simple Podcast Hosts Joe  and Eaman sit with our first guest Erik Schroeder, President of Growth at JMG Marketing,JMG Marketing has been a crucial Auto Dealer asset in Direct Mail campaigns since 2002, serving hundreds of dealers. Our discussions include how Direct Mail has changed over the last couple decades, how your dealership can effectively employ direct mail for targeted growth, and some of the newest tools JMG uses to target potential customers directly.The Car Guy Simple Podcast is committed to bringing you the best information from real people and business serving the Auto Industry!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStock Be sure to follow our social media!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailJoe and Eaman discuss EV’s, listen in to learn how to conquer customer fears and change deep-engrained driver identities within what they drive. EV’s aren’t going anywhere so it’s time to learn how to sell them or get run over by them. As we shift gears for a second topic Eaman and Joe discuss marketing to younger demographics and how to structure your social media to engage audiences better. Car Guy Simple Intro0:00;00 – 0:00;15Kickin’ It Off:0:00;16 – 0:01;14EV’s- Changing the Discussion:0:01;15 – 0:18;58Break:0:18;59 – 0:19;29Shifting Gears:0:19;30 – 0:20;24Addressing Different Demographics:0:20;25 - 0:23;36Designing Your Social:0:23;37 – 0:37;41Where You Can Find Us0:37;42 – 0:38;43Sign Off:0:38;44 – 0:39;08Email Us Your Questions:0:39;09 – 0:39;23EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStock Be sure to follow our social media!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailCar Guy Simple Episode 2 – IT’S CAR GUY SIMPLEIn this episode Joe and Eaman Discuss several topics on how to improve and tackle sales difficulties your dealership may be facing, including: Bad Manufacturer Incentives, Seasonal Purchasing Cycles, Leasing Vs Financing and Splintered Marketing Campaigns. Join them as they provide examples of these issues and ways to help you navigate them. Link in description:https://www.spglobal.com/automotive-insights/en/blogs/2024/12/what-oems-dealers-lenders-need-know-about-auto-lease-returns-2025?utm_source=chatgpt.com TIME STAMPS:Intro:0:00;00 – 0:00;15Topic 1 – Bad Manufacturer Incentives:0:00;15 – 0:08;49Bad Incentive Sales Roleplay:0:08;50 - 0:10;53Topic 2 – Seasonal Purchasing Cycles:0:10;54 – 0:17;05Break 10:17;06 – 0:17;38Topic 3 – Leasing Vs Financing:0:17;39 – 0:28;42Break 2:0:28;43 – 0:29;05Topic 4 – Discussing Media Types:0:29;06 – 0:32;13Splintered Marketing Campaigns:0:32;14 – 0:38;55Outro/Contact Us:0:38;56 - 0:39;58 EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStock Be sure to follow our social media!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailMeet your Car Guy Simple hosts, Joe Levine and Eaman McMillion.In this inaugural episode you will learn about their background in the auto industry, what content you can expect in future episodes and more.The key topics that will be covered are using Proactive vs Reactive Advertising Strategies in your dealership, addressing the importance of Be Backs, and our FREE Lead Gen tool that you can use to help build monthly plans. Make sure to stay tuned for more! Car Guy Simple Intro0:00;00 – 0:00;15Who Joe Is:0:00;16 – 0:02;11Who Eaman Is:0:02;12 – 0:02;53Sports Backgrounds:0:02;54 – 0:03;49Break 1:0:03;50 – 0:04;11Why We Started the Podcast:0:04;12 – 0:06;10Topic 1 – Proactive vs Reactive Advertising Strategies:0:06;11 - 0:12;05Break 2:0:12;06 – 0:12;37Topic 2 – Be Backs:0:12;38 – 0:17;45Topic 3 – Our FREE Lead Gen Tool0:17;46 – 0:29;29Break 3:0:29;30 – 0:29;45Sign Off:0:29;46 – 0:30;57Where You Can Find Us0:30;58 – 0:32;09Email Us Your Questions:0:32;59 – 0:33;24EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStock Be sure to follow our social media!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!

Send us Fan MailCreated by former Dealer Principal, Joe Levine, this podcast is for the people who make the showroom floor move. Joining, Joe as Co-Host is Eaman McMillion who has worked in various roles within the automotive industry from sales to marketing. The first episode is set to release 8/5/2025Real talk.Real insights.No holding back.Instagram | @carguysimplepodcastFacebook | Car Guy SimpleLinkedIn | Car Guy SimpleTikTok | @carguysimpleWebsite | carguysimple.comEPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStock Be sure to follow our social media!EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!