Episode 13 - What's the purpose of brand purpose?

Episode Notes0.00 - 0.20:  An introduction to the podcast.0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.43.49 - 44.12: Outro.Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. External links referenced:The Stengel 50 CLICK HERESimon Sinek's TED Talk CLICK HERERichard Shotten's dissection of The Stengel 50 CLICK HEREMark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HEREMark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE'The Halo Effect' by Phil Rosenzweig CLICK HEREVita Coco podcast CLICK HEREShare of search video by Les Binet CLICK HEREUSPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE