Episode 1313: Get More Media Coverage with Qwoted with Dan Simon

You do not need a massive PR budget to earn meaningful media coverage, but you do need to give journalists the right response at the right time. In this episode of Sharkpreneur, Seth Greene interviews Dan Simon, CEO and Co-Founder of Qwoted, who explains how Qwoted connects journalists, podcast producers, writers, and other media professionals with credible expert sources. He also explains how business owners and professionals can improve their chances of securing media coverage by responding quickly, building complete profiles, offering authentic insights, and providing concise, usable quotes. Dan also discusses how the platform is democratizing media access while helping journalists verify sources and find perspectives they may not encounter through traditional PR agencies. Key Takeaways:→ Qwoted was created to give journalists access to a much broader and more diverse range of potential sources. → Experience in a particular profession, industry, location, or life situation can offer a valuable perspective for a story. → Sometimes journalists need personal experience and authentic opinions rather than formal credentials or advanced expertise. → Speed is one of the strongest predictors of whether a journalist will use a source’s response. → Concise, memorable quotes and unique perspectives are more useful to journalists than lengthy explanations or full white papers.  Dan Simon is the founder and CEO of Qwoted, an online network connecting journalists with expert sources and used by reporters across major newsrooms. He serves on the U.S. Board of Advisors for Reporters Without Borders (RSF) and has built Qwoted's work around press freedom, newsroom economics, and journalists' working conditions. Dan is also the founder and Chairman of Vested, one of the largest financial communications firms in the world. He is the author of The Money Hackers (HarperCollins, 2020), which explores how technology has transformed our relationship with money. The book was named the best small-business book by the Axiom Awards. He has been a regular columnist for Forbes, Markets Media, and CoinTelegraph, and he co-chairs the Communications Advisory Board of the Museum of American Finance.  Connect With Dan:Website: https://www.qwoted.com/LinkedIn: https://www.linkedin.com/in/dansimon/