Episode #132: Delivering Value Is the Ultimate Metric, with Travis Bryant

It’s easy to fall into the trap of always thinking in terms of revenue when looking at sales and service. Join Travis Bryant, Executive in Residence at Redpoint Ventures, as he makes the case for putting delivering value first. With a clear view of the ideal customer and a strong understanding of what they need, you can help every buyer make the best decision for them. Yes, it takes courage to look beyond revenue, but somebody needs to ensure customers are successful and remain loyal. https://sforce.co/2sEVs77   Guest: Travis Bryant (https://linkedin.com/in/tbryant80) Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic); Natalie Petouhoff (https://linkedin.com/in/drnataliepetouhoff)   Related resources: Tom Tunguz - Venture Capitalist at Redpoint http://bit.ly/2HiVXhe Bring down the house. Sell like an opera singer, with Kunya Rowley https://sforce.co/2Rxxv0r Find the Middle Ground Between “Always Be Closing” and “Never Be Closing” https://sforce.co/2U0zSFN Matching Your Product’s Value with Your Customer’s Values https://sforce.co/2A1a4lG Why the Sales Profession is Broken and How We Can Fix It http://sforce.co/2tM0X75 What Personal Trainers Can Teach You About Sales https://sforce.co/2POzbOg