Episodes
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Quotable Podcast Episode #149: How to Use Inside Sales to Drive Growth, with Ben Vonwiller and Maria Valdivieso de Uster
Learn the growing power of inside sales: what it is, why it matters, and how to do right. Maria and Ben share McKinsey’s best-in-class practices from their research and experience across clients. They provide guidance on four popular topics: 1) creating an omni-channel experience, 2) effectively...
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Episode #148: How Nielsen Is Transforming Its Sales Organization, with Andrew Criezis
Learn how Nielsen, a global media company, is transforming its sales organization in terms of strategy, processes, technology, and culture. Andrew Criezis, SVP, Sales Ops & Enablement, walks us through how Nielsen recently redid its sales strategy to become more specific, focusing on personas. By...
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Episode #147: How to Use Intentionality to Trigger Success, with Michael O’Brien
Learn how to break the cycle of negative self-talk that could be holding you back from your success. By surrounding yourself with people who give you confidence and using mindfulness to address negative self-talk, you can stop self-doubt from plaguing your mind. Hear how Michael O’Brien’s...
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Episode #146: Three Elements Needed to Write a Convincing Proposal, with Bill Wilson
In enterprise sales, it’s hard to avoid proposals. Start treating proposals as an opportunity to close the sale, not just as a formality. By focusing on benefits, using your prospect’s language, and providing choices, you will be able to effectively communicate your value. https://sfdc.co/bSiRiF...
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Episode #145: How to Build Trust with Customers, with Bill Wilson
Build trust with customers by letting them participate in the sales conversation through choices. Choices enable sellers to change the conversation with customers from “Am I going to buy from you?” to “What am I going to buy from you?” Giving customers full transparency into your offerings helps...
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Episode #144: How to Train Physically and Mentally to Become a Sales Champion From Coach Dana Cavalea
No one becomes a sales champion by accident. The road to a successful sales career starts with physical and mental discipline — creating consistency in your patterns, habits, and behaviors. Anyone can live a “championship life” by identifying where you are going and what you need to do physically...
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Episode #143: Listen to What Customers Aren’t Saying, with Oscar Trimboli
Some salespeople hear one thing on calls: their customer’s voice. And most overestimate their ability to be effective listeners. Salespeople who can listen “in color” to multiple sources of information including themselves, the content, the context, and the unsaid words of their customers have a...
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Episode #142: Optimizing Your Presence at Events, with Alice Heiman
How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the right people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted...
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Episode #141: The Science of Sales Incentive Programs, with Charlotte Blank
Rewarding strong sellers is simple — give them more money, right? Maybe not. The best incentive programs to establish for your sales teams may not necessarily be purely cash-driven. With about twenty million salespeople in the United States, it’s not surprising that there is an entire industry...
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Episode #140: Creating Compelling Value Propositions, with Lisa Dennis
It’s time to start reverse engineering value propositions. The fastest way to earn a prospect’s trust, and potentially close the deal, is not by extolling the benefits of your product or services; rather, it’s by demonstrating your knowledge of and concern for your prospects’ challenges. Lisa...
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Episode #139: The Upside of Being an Introvert in Sales, with Christine Volden
Introversion, while seemingly counterintuitive, can be a real asset in the world of sales. Known for being great listeners, their ability to read a room, and deal with difficult situations, introverts bring a unique skill set to the sales environment. Christine Volden, Founder, Soulful Selling,...
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Episode #138: How the Agile Process Enriches Sales, with Kathi-Lyn Coker
Creating tools to improve the sales process can be painful. Without active involvement in the development process and regular feedback, sales teams can find themselves presented with tools that don’t meet their needs. Kathi-lyn Coker, AVP Salesforce Platform Strategy, Lincoln Financial…
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Episode #137: The AI Advantage in Lead Scoring, with Marco Casalaina
One of the greatest gifts of AI to sales is that of time; with mechanical tasks handled by increasingly intelligent AI, salespeople have the time to focus on interacting with customers in more sophisticated and informed ways. Marco Casalaina, VP Product Management, Einstein, Salesforce, digs into...
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Episode #136: The Voice of Women in Sales, with Ryan Dowdy
Selling is about understanding the customer’s needs to provide value and solve a problem. More than ever, the ability to connect is key to creating a beneficial buyer-seller relationship. Join Ryann Dowdy, Director of Sales at iFocus Marketing, as she discusses her passion for helping women...
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Episode #135: Coaching Sellers to Success, with Michelle Vazzana
While organizations equip their managers with coaching tools, what is often lacking is the context of the everyday job of their sellers. Learn what sales managers can do to create programs that fit their seller's circumstances. https://sforce.co/2RYzRAA Guest: Michelle Vazzana...
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Episode #134: Deliver Value from the Start, with Spencer Doyle
The most effective sales executives don’t just articulate the shortcomings of current solutions; they paint a compelling vision for the future, delivering value from the start. Join Spencer Doyle, Chief Business Development Officer, Noodle Analytics, as he untangles the complexities of selling...
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Episode #133: Cultivate Executive Relationships Over Time, with Lisa Magnuson
It's always been difficult to get an executive's time, but it's critical for large deals. Lisa Magnuson, Founder and CEO, Top Line Sales, shares her approach to cultivating the right executive relationships long before the deal starts. From properly planning all meetings to reaching out at the...
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Episode #132: Delivering Value Is the Ultimate Metric, with Travis Bryant
It’s easy to fall into the trap of always thinking in terms of revenue when looking at sales and service. Join Travis Bryant, Executive in Residence at Redpoint Ventures, as he makes the case for putting delivering value first. With a clear view of the ideal customer and a strong understanding of...
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Episode #131: Build Your Ideal Seller Profile, with Maria Valdivieso de Uster
Many companies know how to use data to find their next great buyer. Fewer know how to wield data to find their next great seller. Join Maria Valdivieso de Uster, Partner, McKinsey & Company, as she shares how how forward-thinking sales leaders take performance management to the next level and...
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Episode #130: Online or Offline, Speak with Influence, with Dr. Laura Sicola
Speaking effectively with clients, both online and offline, takes practice and preparation. Dr. Laura Sicola, Founder, Vocal Impact Productions, shares insights on how to improve your own delivery while maintaining a laser focus on the customer's needs. Many customers may not be able to…
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Episode #129: For Growth, Follow the Voice of Your Customer, with Tiffani Bova
Here’s the thing about finding the right path to growth: There’s never just one path. Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of "Growth IQ", points to the North Star that covers all the paths she’s found most effective: the voice of your customer....
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Episode #79: NPR’s "How I Built This" Host Guy Raz interviews Square’s Michael Coscetta
There’s a story behind every company's sales growth, evolution, and innovation. Join NPR’s How I Built This Host Guy Raz as he interviews Michael Coscetta, Head of Global Sales at Square, to learn how company leaders are building their brand — and the special role sales plays. In 2009, Square...
About this show
Sales, especially B2B sales, is so competitive even a small adjustment can be a tipping point in your breakthrough success. Join us for thought-provoking conversations with some of the greatest minds in sales today.
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