Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation

This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising. His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. Listen to the full episode to find out why that's the case and what brands can do to tap into the hive mind resource.