Episode 137 / Aimee Irwin / Experian Marketing Services North America / VP Strategy & Partnerships

from Shiny New Object - a Marketing Podcast

Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape. How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.

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This episode is 31 minutes long.

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This episode was published on June 27, 2021.

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