Episode #137: The AI Advantage in Lead Scoring, with Marco Casalaina

One of the greatest gifts of AI to sales is that of time; with mechanical tasks handled by increasingly intelligent AI, salespeople have the time to focus on interacting with customers in more sophisticated and informed ways. Marco Casalaina, VP Product Management, Einstein, Salesforce, digs into the rewards reps can reap from the AI automation of tasks that detract from the most inherent aspect of sales: the human component. https://sforce.co/2VmmagR Guest:  Marco Casalaina (https://www.linkedin.com/in/marcocasalaina/) Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)   Related resources: Why AI Will Be Your New Best Friend in Sales https://sforce.co/2VodW7V Use AI to Make a Positive Difference, with Tony Hughes https://sforce.co/2ICCU2c The 7 Biggest Trends Upending Sales Today https://sforce.co/2IOkHyq Tomorrow Today: Why the Rise of AI for Sales Is Your Rise, Too, with Donal Daly https://sforce.co/2XkP03f