Episode 1370: The changing use of pop-ups in specialty re...

What this episode covers

Why are brands opting for longer pop-up timelines rather than jumping straight into traditional leases? How are these “test stores” informing permanent leasing decisions? What makes a pop-up successful enough to convert into a long-term tenant? And how is this shift changing the way landlords think about vacancy and merchandising? Tackling those questions are Claire Rose, VP of specialty leasing and partnership marketing, and Joe Aristone, EVP and chief revenue officer at PREIT, the Pennsylvania Real Estate Investment Trust. (04/2026)

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Frequently Asked Questions

How long is this episode of Institutional Real Estate, Inc. Podcast?

This episode is 27 minutes long.

When was this Institutional Real Estate, Inc. Podcast episode published?

This episode was published on April 14, 2026.

What is this episode about?

Why are brands opting for longer pop-up timelines rather than jumping straight into traditional leases? How are these “test stores” informing permanent leasing decisions? What makes a pop-up successful enough to convert into a long-term tenant? And...

Can I download this Institutional Real Estate, Inc. Podcast episode?

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