Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)

from Everybody hates your brand · host Lucinda Acheson, Jen Clinehens, Rob Voase

Episode Notes0.00 - 0.21: An introduction to the podcast.0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....38.14 - 38.37: Outro.External links referenced:The Xbox Series X fridge stunt. CLICK HEREPornhub's sex toy advertising campaign. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

What this episode covers

In this podcast, we welcome a very special guest - Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

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Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)

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How long is this episode of Everybody hates your brand?

This episode is 38 minutes long.

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This episode was published on October 30, 2020.

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