Episode #14: Why Your Posts Don't Turn Into DMs (and How to Fix It)

She had 15,000 followers, posted consistently, and still couldn't get anyone in her DMs. Sound familiar? In this episode, Lisbeth breaks down the one foundational shift that changed everything, for her client and for herself.What This Episode Covers:The real reason your DMs are quiet (hint: it's not that you're not doing enough)How writing to 'everyone' is actually writing to no one and how to fix it fastThe story of how Liz's own messaging completely transformed after one uncomfortable conversationThe 'name your person' method: why it works and how to apply it today3-part homework you can implement immediately after hitting playKey Takeaways:On talking to the masses vs. your one person:If your content is for everyone, it lands with no one. The moment you name your person, give her an identity, a name, a face, your entire content strategy becomes cleaner, faster, and way more magnetic.On Liz's own story (the Cassie moment):Liz was the self-described 'everything coach' — offer, market research, messaging, sales, systems. It took her copywriter calling her out to realize she'd been doing messaging and sales all along. Stepping into that one lane lifted a weight she didn't know she was carrying.On the simplicity of this shift:You don't need a new strategy. You need to picture one person sitting across from you at a coffee date and talk directly to her. That's it. That's the whole shift.Buyer's Journey Stage:This episode speaks directly to the Consideration stage, where your listener knows something is off with their content. They've been trying things. They're comparing approaches. This episode shows them exactly what's been missing and positions Liz's method as the clear, simple answer.CTAs:👉 Join the FREE 5-Day Spark the Conversation Challenge: https://www.lisbethgraham.co/freechallenge👉 Learn more about The Phoenix Experience: https://www.lisbethgraham.co/thephoenixexperience