Episode 140 / Seb Bardin / Unilever / Head of eCommerce Marketing

from Shiny New Object - a Marketing Podcast

Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.

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This episode is 29 minutes long.

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This episode was published on July 12, 2021.

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