Episode #142: Optimizing Your Presence at Events, with Alice Heiman

How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the right people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted approaches to events can help you leave with strong leads and can help your attendees leave with more than just swag. Alice Heiman, Co-Founder and CRO at TradeShow Makeover, explains how to get the most ROI at events and ensure you’re making the right impression on leads. https://sforce.co/2I8ODC1   Guest:  Alice Heiman (https://www.linkedin.com/in/aliceheiman/) Host: Vanessa Haney (https://linkedin.com/in/vmhaney)   Related resources: Trade Show ROI Calculator http://bit.ly/2wv4uVU Online or Offline, Speak with Influence https://sforce.co/2Wh8okO Focus on Outcomes, Not Actions https://sforce.co/2wtee34 How to Sell When Buyers Are Already Making Up Their Minds https://sforce.co/2ELjX94