Episode 143 - Say Goodbye To Cookies: The Future Of Digital Advertising

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay. In addition to being an incredibly bright marketer, Jeff is a performing member of the Magic Castle in Hollywood. And he refused to tell me how he does any of his tricks.