Episode #145: How to Build Trust with Customers, with Bill Wilson

Build trust with customers by letting them participate in the sales conversation through choices. Choices enable sellers to change the conversation with customers from “Am I going to buy from you?” to “What am I going to buy from you?” Giving customers full transparency into your offerings helps them feel less like they are being sold to and more like they are in control of their decisions. https://sfdc.co/2jRGu   Guest:  Bill Wilson (https://www.linkedin.com/in/wdrwilson/?originalSubdomain=ca) Host: KayLeigh Dent (https://www.linkedin.com/in/kayleighdent)   Related resources: 3 Shortcuts to Proposal Writing  Three Elements Needed to Write a Convincing Proposal