Episode 146 - Boost Your Brand With Effective Storytelling

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand's marketing mix. As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors.  Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders.  Previous clients have included Mary's Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.