Episode 15: How To Keep Your Client Relevant & Why People Should Care About What You Have To Say

As a writer, the worst interview you can have is with a person whose answers are all rehearsed, they only give surface answers and all of their answers can be found in another article. There are ways to stand out, make an impact and share meaningful stories. On average, writers receive 1,500 pitches a month. During the pandemic, everyone started a CBD oil company, skincare line or fashion brand. You have to stand out. No one cares about your product. If that’s what you lead with, your article success rate will be low. Lead with your story, people will care; it will differentiate you from the other thousand people doing what you’re doing.