Episode 15: Senior scenarios: What ageing might look like in 2030

Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As the demographic imbalance of fewer younger people and the lack of elder care professionals creates a void, the emergence of home automation and household robots present an opportunity for brands. Here, Mintel experts discuss three fascinating scenarios about ageing in 2030 and how a tool like scenario planning can help marketers envision the future.Host: Andrew Davidson (SVP/Chief Insights Officer)Guest: Jamie Rosenberg (Senior Global Analyst)Richard Hopping (Senior Brand and Household Analyst, UK)Behice Ilhan (Senior Trend Strategist)

What this episode covers

Seniors want to be active, independent and live in their homes for as long as possible. However, household chores present a major challenge, especially to those living alone and without help. As the demographic imbalance of fewer younger people and the lack of elder care professionals creates a void, the emergence of home automation and household robots present an opportunity for brands. Here, Mintel experts discuss three fascinating scenarios about ageing in 2030 and how a tool like scenario planning can help marketers envision the future. Host: Andrew Davidson (SVP/Chief Insights Officer) Guest: Jamie Rosenberg (Senior Global Analyst) Richard Hopping (Senior Brand and Household Analyst, UK) Behice Ilhan (Senior Trend Strategist)

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This episode was published on September 17, 2019.

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